The new era of promo business videos
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One of the benefits of having a holiday break is that I get the chance to catch up with pod and vidcasts downloaded onto my ipod that I haven’t been able to listen or watch yet.
One such vidcast is from Joe Jaffe, the author of ‘Life After The Thirty-Second Spot’ and founding member of crayon, a newmedia PR company working exclusively in Second Life that also boasts my friends C.C. Chapman, Nell and Shevville as co-founders.
His video is the new way that savvy companies will be marketing themselves in 2007:
- punchy
- colourful
- dynamic
- exceptionally apt and catchy music
- posted on own blog and YouTube (could just as easily be Google video or similar service)
- powerful use of new technology that makes it look all so easy and fun (which putting together a video like this isn’t, trust me)
- you yearn to contact them after watching it
Nice one, Joe and the team!
Update: there is also a Christmas card from ad agency Leo Burnett that was created in Second Life, but nowhere near as good as the crayon video. But you can bet that Leo Burnett’s Detroit staff have been learning from the experience and will be encouraging their clients to consider a Second Life launch in ‘07.
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I am really sorry to say I didn’t find the video “punchy, colorful [or]dynamic” and as for the music … terrible. And I have absolutely no yearning to contact them! Each to her own I guess…
Hey Sarah,
No problems! As you say, to each their own…
What I found intriguing about the video is that it is able to communicate to business clients what Second Life has the potential to be. But equally, in an age where television ads can cost over $1m to produce, our jaded and sated eyes can equally look at videos like crayon’s and go “ho hum”.
Have you checked out the machinima videos over on the Second Life.com site? I love the western story, and Robbie Dingo’s “Better Life” was stunning as an emotion-grabbing video. Just as good, but with a tongue in cheek, is “Lip Flap” - very amusing.