Lee’s Second Life - “Finding the key”

If you’re new here, you may want to subscribe to my RSS feed (you can even subscribe via email!). Thanks for visiting!
As part of my research I felt there was a need to create a full branded experience for the CommsCafe (the name of the consultancy).
The name follows on from and ties in with [...]

Cross-posted from my Second Life blog
Linden Lab recently released some figures on the current ’state of Second Life’.
Available in Excel format, I downloaded and played around with it a bit (I’m no Excel wizard; even pivot tables scare me!).
Here’s some interesting statistics:
Australia is in 11th place of countries from which members of SL originate

Country

% of [...]

One of the wonderful things about Second Life is that you get to make many different ‘you’s.
That is, you can have many different clothing outfits and body shapes (including face), different hair and different coloured framed and frame-less glasses if you want.
So the ‘me’ I’ve created for Second Life is the result of much [...]

Creator of Second Life’s goal? Just to reach people
Second Life is signing up 10,000 people a day — I reckon it has reached the tipping point and will now become mainstream. If you are finding it hard to understand just what the fuss is all about, imagine being able to shop Amazon through Second Life [...]

Okay, so here’s the thing:
As some of you may know by now, I am starting a three year research project into Second Life, looking at the following areas:
What differences and opportunities are there when building and maintaining business relationships within virtual environments (in particular Second Life) compared to those we build and manage in our [...]