Today’s tidbits

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Today’s Second Life news:

  • A building boom is under way in Wellington as 60 architects from around the world vie to build their dream house, but this time Reserve Bank governor Allan Bollard need not fear.
  • There’s money to be made in Second Life’s online reality, where everyone is a size 2. Second Life, the online virtual world created by Linden Lab that is officially classed as a game but has evolved into big business, is at a tipping point. Lacoste gets in on the action. Interesting comments:

Still, says Cork-based Sabrina Dent of Linden Lifestyles, one of the leading Second Life online style publications: “Critically, there are no really effective advertising channels in SL, and therefore no in-game mechanism that allows a brand to dominate, no matter how much they spend.”

“Overall, I’d say, most residents are indifferent to the large companies that open outlets in Second Life,” says Celebrity Trollop, Second Life’s fashion oracle and the managing editor of online magazine SecondStyle.com. “Second Life is driven by the new and now. If you open a beautiful store like American Apparel, it will be popular for maybe a month, but as new content fails to appear, traffic and sales will quickly erode.”

  • A new full service audio conferencing solution has arrived in Second Life. Great America Network Conferencing (GANC) unveiled its full service conference packages to companies or groups that want to hold large meetings in Second Life.
  • Denver bands Bad Weather California, Born in the Flood and Meese are playing a very unusual gig. What makes this Denver concert different is that it is also being simulcast in the popular virtual world Second Life. Again, by itself that’s nothing unheard of. Suzanne Vega and Ben Folds performed in avatar form in Second Life last year. But taken together it’s an attempt to merge the three platforms — live, Internet and virtual world — into one common experience. Why? Because with CD sales falling like a rock and digital revenue not yet making up the difference, live events could be the music “product” of the future, sparking a flurry of innovation around ways to profit from it.
  • Second Life delays adding voice features
  • Terrorist reveals his secret: invisible teleporting grenades of death
  • Taking a step into the new frontier, NASA Ames Research Center, under the direction of Simon “Pete” Worden, has launched an island.
  • The Australian Government is offering a AU$20,000 grant to artists looking to extend their creativity into SL. Must be able to demonstrate a clear strategy for harnessing both SL and ‘real world’ audiences and develop public exhibition opportunities for the artwork in Australia.

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