Lee’s Second Life - “Finding the key”

If you’re new here, you may want to subscribe to my RSS feed (you can even subscribe via email!). Thanks for visiting!1 IBM’s plans for Second Life
WOW! This post will make your eyes pop.
Robin Bloor from IT-Director.com reports on an email from a reader of his. The email gives some stunning insight into why [...]

First Japanese Politician Enters Second Life (requires sign-up)MP Kan Suzuki decided to set up an office in the virtual world from which he could discuss policies and give speeches to Second Life?s politically minded …
Santa Clara U Debuts Future Library in Second LifeSanta Clara University is debuting its new library–even though it wont be finished [...]

According to UK end-to-end consultancy Kzero, as at the end of May there were 85 major brands in Second Life.
What I find interesting is the sector mix of brands represented — not just technology and media (the ‘usual suspects’), but also professional services, tourism and travel, sports and leisure, and financial services.
Financial Services is the [...]

Courtesy of my ol’ mate Paull “I’ve got a jar of vegemite and I’m not afraid to use it!” Young comes word that, despite the hype about Second Life, there are still retailers who just don’t understand the new dynamics of business communication, especially when it comes to new media that is a bit ‘out [...]

Cyber bullying in Second Life (known as ‘griefing’) does occur, but it only happens to newbies, apparently.
“Second Life isn’t really a game in the traditional sense of the word. It seems to be moving into the same space as instant messaging and email as an environment where the communication can be real, serious and even [...]

A judge has ruled against online world Second Life’s TOS, continuing the saga between Linden Labs and a user who sued the company to re-open his suspended account, in which he had invested thousands of real dollars on virtual property.
What lawyer and commentator Dr S Gregory Boyd particularly noted, though, was the judge’s summary [...]

Bruce Macky - are you paying attention?
At Port AmericasCupAnywhere, Second Life residents can watch live animated coverage of the sailing competition and access daily archives of racing action.
Providing an exciting new venue for Second Life residents to learn about the technology and tactics of America’s Cup racing, Port AmericasCupAnywhere is also hosting a virtual regatta [...]

More news, views and spews about Second Life:
Mitch Wagner shows that, once again, he ‘gets it’ about Second Life:

“If a real-world business wants to get real business value from Second Life, that company has to have knowledgeable people in-world ready, willing and able to talk about the company’s products and services.
That’s what’s really valuable about [...]