advertising

Marketers today need to teach their customers about identifying their own needs. It’s not enough anymore to just deliver a new gadget— now you have to create tactful relationships with consumers and customers, make them integral to a company’s bottom line, figure out new ways to reward customer behavior and bring about stronger brand loyalty.

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May I have your permission?

by Lee Hopkins on August 28, 2012 · 0 comments

in marketing

3. Develop Quality Content – Social media like Facebook and Twitter are just digital permission marketing. People choose to follow or like your page, but they won’t make a return visit if the only thing you churn out is marketing material. On social media and in a monthly e-newsletter, write (or hire a writer) to generate quality content that’s relevant and helps your clients and customers become more informed about your industry. Even if you’re not directly promoting a product you sell, you’re building trust for when it’s time for them to make a purchase.

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I am advised by a contact that without attracting too much publicity, LinkedIn has updated their privacy conditions. Without any user intervention, LinkedIn is now permitted to use your name and picture in any of their advertisements. Actions you might want to consider: 1. Place the cursor on your name at the top right corner […]

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Comscore says users of social media outspend non-users

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Watch Natascha’s group page to see each step of the Fnucky employment saga unfold

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Look, it’s not often I promote Ragan Communications, even though they do a tremendous amount of work for the North American business communicator (as Melcrum does for the European and Australasian), but I just HAVE to talk about an upcoming webinar. My mate Shel Holtz (@shel) is running a 60-minute webinar on the future of […]

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