Duncan Riley (he of Techcrunch and The Inquisitr fame) has a new site – FortyTwoTimes.com
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Duncan Riley (he of Techcrunch and The Inquisitr fame) has a new site – FortyTwoTimes.com
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I know, I know… Thomas Dolby is nothing to do with business communication, but my musical hero is conducting a whistle-stop trip to Sydney and it’s the perfect opportunity for musos and Thomas-philes to recharge their musical batteries. For those of you who may not know, Thomas first broke into the charts in the early [...]
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by Lee Hopkins on November 11, 2011 · 0 comments
We were bribed with the opportunity to sit in the new Cruze Hatch, a locally-made and Australian-designed new car from the Holden stable
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by Lee Hopkins on August 1, 2011 · 1 comment
Check out the video at the top of this post to learn more and visit the CTK Foundation’s page to apply, but hurry up because the grant closes August 15.
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by Lee Hopkins on June 28, 2011 · 0 comments
HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication [...]
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by Lee Hopkins on April 28, 2011 · 1 comment
in podcasting
MY FELLOW Adelaidians Sarah, Jason and Mal have just released their first podcast. Episode 001 of the Communication Junction is now available on iTunes and via their website, and a cracking first episode it is, too. They look at communication agencies from the perspective of clients and subtly ask if some Adelaide agencies are lying [...]
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by Lee Hopkins on April 9, 2011 · 3 comments
in tools
What a great headline, huh?!! It’s also a finding from research Norton conducted1 into how Australians feel about their mobile phones (in particular, smartphones). The survey also found that 42 per cent of consumers in Australia have fallen victim to mobile phone loss or theft, yet only 41 per cent of Australian consumers have a [...]
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by Lee Hopkins on February 18, 2011 · 0 comments
There’s a wealth of information that Frankie kindly shares, including that the Megan Washington advert (specifically shot for the campaign) generated over 10,000 ‘likes’ on Dell’s Facebook page.
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by Lee Hopkins on February 10, 2011 · 5 comments
Just came across this gem by accident and figured you NEED to watch it. Brilliant! Technorati Tags: box hill, tafe, box hill tafe, australia, social media, social networking, 2010, stats, statistics, figures, facts, business communication, lee hopkins Tweet
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by Lee Hopkins on January 21, 2011 · 6 comments
in marketing
I’ve just spent half an hour compiling some stats from Facebook’s advertising engine. I thought you may be interested to see what I found.
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I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.
Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:
1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!
2. Random web surfing (continuing to surf after you’ve found the information you need)
3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day
4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day
5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write
6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours
7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)
Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.
As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.
How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.
If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.
Wise words, indeed. Get a copy of this brilliant book and be careful out there…
I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.
Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.
Making Social Media Work for Your Business - just published!


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees
- for Melcrum Publishing

How to use social media to engage employees - for Melcrum Publishing

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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
200+ business communication articles
Lee's Doctor of Communication blog
The CommsCafe
My music from the late 1980s to mid 1990s