Two of the best speakers in the world on corporate communications are over here in Australia for two one-day events. Book these in your diary:
SYDNEY MASTERCLASS: A half day with Steve and Cindy Crescenzo – 3 Oct 2012
Strategic Creative Communications full-day workshop with Steve and Cindy Crescenzo – 4 Oct 2012
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My chat with Amajjika has certainly reminded me of my responsibilities as a content author and provider. I have given myself a proverbial kick up the rear and promise that I’ll do better from now on.
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Yellow Pages have launched a competition to find great images to put on its front covers
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Applications to ICANN, the body that coordinates internet addresses, for new top level domains is closing soon so support for the new .NGO is needed now.
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Duncan Riley (he of Techcrunch and The Inquisitr fame) has a new site – FortyTwoTimes.com
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I know, I know… Thomas Dolby is nothing to do with business communication, but my musical hero is conducting a whistle-stop trip to Sydney and it’s the perfect opportunity for musos and Thomas-philes to recharge their musical batteries. For those of you who may not know, Thomas first broke into the charts in the early [...]
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We were bribed with the opportunity to sit in the new Cruze Hatch, a locally-made and Australian-designed new car from the Holden stable
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Check out the video at the top of this post to learn more and visit the CTK Foundation’s page to apply, but hurry up because the grant closes August 15.
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HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication [...]
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MY FELLOW Adelaidians Sarah, Jason and Mal have just released their first podcast. Episode 001 of the Communication Junction is now available on iTunes and via their website, and a cracking first episode it is, too. They look at communication agencies from the perspective of clients and subtly ask if some Adelaide agencies are lying [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
