What a great headline, huh?!! It’s also a finding from research Norton conducted1 into how Australians feel about their mobile phones (in particular, smartphones). The survey also found that 42 per cent of consumers in Australia have fallen victim to mobile phone loss or theft, yet only 41 per cent of Australian consumers have a [...]
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There’s a wealth of information that Frankie kindly shares, including that the Megan Washington advert (specifically shot for the campaign) generated over 10,000 ‘likes’ on Dell’s Facebook page.
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Just came across this gem by accident and figured you NEED to watch it. Brilliant! Technorati Tags: box hill, tafe, box hill tafe, australia, social media, social networking, 2010, stats, statistics, figures, facts, business communication, lee hopkins Tweet
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I’ve just spent half an hour compiling some stats from Facebook’s advertising engine. I thought you may be interested to see what I found.
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Wouldn’t it be bonzer to drop one word into a communication that helps keep alive such a rich linguistic heritage? Good onya
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My heart goes out to the victims of the Queensland floods. We are constantly reminded that this is a country of harsh and sometimes cruel beauty. Through bushfires, through droughts and now through floods, there is never a decade that does not bring grief and despair to a generation, as it brings sublime beauty to [...]
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In Australia our annual toll of deaths by suicide is greater than the number of deaths on our roads, yet we only hear about the road toll
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In all the hoo-haa about broadband in Australia at the moment, there is an important element that seems to be missing from discussions. We all want to download material from the internet faster, of course. Movies on demand, video material, pdfs, ebooks… being able to download these much faster would be a boon to productivity. [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
