Goodness, what do we call it: a vidblog? a vodcast? a vlog? Write your ideas on a sheet of paper, wrap them around a large brick and send them flying in my general direction… It’s boiling hot outside, hence an interior shot today, with the blinds drawn to keep the heat out. Today’s 7-minute soup [...]
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Okay, I missed ‘B‘ in the line-up, but that’s coming up shortly (Brad Bellaver kindly unhitched the horses from the wagons, put his Smith & Weston rifle away and, dagnabbit, chatted with me from deep in the bowels of his secret Wells Fargo location). So until I edit Brad’s interview and publish it I am [...]
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Not content with interviewing just a few internal communication folks, I have set myself the heroic quest of interviewing every internal/employee communicator in the world. So, starting with the letter ‘A‘, here’s a fascinating interview with Amy Gooen, deputy head of global internal comms at Verisign. In the interview she draws on her journalist beginnings [...]
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As part of a series of interviews with communicators on the importance of internal communications, I recently had the pleasure of interviewing Meryl David, long-time IABC member (and former Asia-Pacific Director) and someone extremely highly respected by her peers. Meryl is the Internal Communication Manager for Zurich Financial Services here in Australia and is based [...]
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It’s been a busy time at BetterComms Towers… Not only have I had a dastardly cold to contend with, including losing my voice (Mrs BetterComms and the Commettes were especially delighted), but also a hectic schedule of two client projects to finalise at the same time. Thankfully, I’ve been finding mental escape and relaxation by [...]
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And in today’s vidblog I mention: Matthew Stibbe on writing and a democratic art form Trevor Cook points me off to John O. McGinnis and the importance of empirical political commentators Kami Huyse on the anniversary of Katrina and a photo essay on Katrina by Larry Towell Tributes for the late Don Chipp, Aussie politician [...]
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And in today’s vidblog I mention: Blog Marketing by Jeremy Wright Blogging for Business by Shel Holtz and Ted Demopoulos Badger Dan’s subdomain challenge Paull Young’s 100th blogpost See you tomorrow, and remember: communicate with passion! [If you receive my blogposts by email then the video might not be attached. In which case, visit my [...]
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Edition 27 of Better Communication Results the podcast is now live and ready for your audio entertainment. In this edition I argue for a radical reconsideration of corporate communication hierarchy and provide an almost-foolproof 20 step process to ensure better business communication results. At just 10 minutes and 5 seconds long, and worksafe friendly, it’s [...]
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Show no. 26 of Better Communication Results the podcast is now available for download and in this show I look at how you can advance your career by monitoring your own behaviour. At just 8 minutes and 14 seconds long — and worksafe — it’s a bargain! 00:01 Introduction00:26 Advance your career by monitoring your [...]
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Show no. 25 of Better Communication Results – the podcast is now available for download (27mb) and in this show I interview two gurus of the business communication world — Neville Hobson and Shel Holtz. I struggled with an introduction to the podcast, and in the end gave up. Everyone knows these two, their own [...]
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I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.
Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:
1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!
2. Random web surfing (continuing to surf after you’ve found the information you need)
3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day
4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day
5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write
6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours
7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)
Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.
As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.
How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.
If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.
Wise words, indeed. Get a copy of this brilliant book and be careful out there…
I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.
Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.
Making Social Media Work for Your Business - just published!
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees
- for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
