I was contacted by Aaron from Chatwing the other day and he asked if he could let my readers know about his service. As I reckon it’s a good service, I let Aaron write a post explaining Chatwing. Here it is: * * * * * * * * A Blogger’s Definite Choice – Chatwing [...]
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Those very nice folks over at Hubspot are giving away some excellent white papers. Says Mike Crosson, Here are 10 free White Papers that are really helpful. 1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people http://bit.ly/GGdZQe The fastest-growing social media site ever has become a [...]
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Word reaches me from PRDaily that a group called the Council on Ethical Blogging and Aggregation—which includes the editors of Esquire, The Atlantic, New York magazine, Slate, and others—aims to draft a list of best practices for linking, aggregating, and curating content on blogs and websites. What they are looking to do is introduce some [...]
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As the Internet forces businesses to change the way they communicate with customers, will social media impact how they communicate with each other?
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Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content [...]
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if there were no risks to communication technology then we’d never have gotten past banging the rocks together
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I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.
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Will blogging help sell more products and services? Or is it – as I suspect for most companies — an utter waste of time?
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Measuring the Impact and ROI of Social Media
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
