if there were no risks to communication technology then we’d never have gotten past banging the rocks together
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innovative communication for innovative communicators
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by Lee Hopkins on March 15, 2010 · View Comments
if there were no risks to communication technology then we’d never have gotten past banging the rocks together
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can they speak with some authority and authenticity on their behalf?
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I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.
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Will blogging help sell more products and services? Or is it – as I suspect for most companies — an utter waste of time?
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by Lee Hopkins on January 6, 2009 · View Comments
in Second Life & 3D virtual worlds,blogging,micro-blogging,podcasting,tools
That all of the mainstream media sites now resemble blogs is further evidence that ‘blogging’ has gained a FAR greater audience and associated reach than a mere 133/7.4/1.5 million
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G’day! Thanks for returning!Guardian angel Jon Hoel from the PR Junction podcast has pointed out that a really horrible security breach is doing the rounds of WordPress blogs. Says Jon, Hi Lee,The PR agencies may not have come around yet, but the spammers are certainly giving blogs plenty of attention. Site hack issue as discussed: [...]
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Mark Jones is, of course, the former AFR IT journo who is now helping them out with web strategy and stuff. We met at the recent ad:tech conference and both of us said to each other, “we must catch up” whilst neither of us could figure out why we’d said that. Mark knew who [...]
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My mate Gerry McCusker has let us know that even Social Media experts are not too other-worldly as to be excused when they make a ‘stuff up’. Gerry is getting the good ol’ Aussie “irrits” (rhyming slang for “sh!ts”) with Elizabeth Albrycht‘s newcommreview, pointing out that a comment he popped up in response to a [...]
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It’s out now, folks! [updated: links now work -- oops!] Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller. (pssst… it’s free) In this year’s Edition every chapter has either been written from scratch or ferociously updated: Introduction Australian organisations: [...]
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Got an email yesterday from Mark Ragan, CEO of Ragan Communications, alerting me pre-launch to a great initiative of his. You can now pop a widget on your blog or main website that pulls in the latest stories from the various Ragan web properties. As Mark explains, it is a way of getting some of [...]
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Social Media: The New Communication Landscape - for Ark Group

Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!