branding

Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.

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When you next prepare to mount a marketing campaign for your business, keep in mind some of the tools and techniques that presidential candidates put to use and allow these to serve as a model, guiding your decisions.

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Facebook Fan Pages are a wonderful way to find an audience among internet users and then bring those users together in one place.

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Google+ Pages

by Lee Hopkins on November 9, 2011 · 4 comments

in clippings,marketing,pr,strategy,tools

It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+ (as I did on Facebook) as a way of testing how it all works for businesses. Michelle […]

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My friends at Melcrum are gearing up to run their annual Strategic Communications Summit – a highly-regarded event in the internal communications industry. They are now calling for papers: Across the globe, we’re all gearing up for SCM Summit season and we want to know what you’ve been working on. Have you got a compelling […]

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South By SouthWest occurred recently (alas, we don’t have anything like it here in Australia) and Eloqua hosted a SXSW panel called “Media Tomorow: the Message is the Messenger.” Joe Chernov, Eloqua’s Director of Content Marketing, went into SoftwareAdvice.com’s offices to discuss the panel. “We also know our communications department needs to adapt to what’s […]

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