articles that are MOST DEFINITELY worth your time reading!
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innovative communication for innovative communicators
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by Lee Hopkins on November 2, 2009 · View Comments
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articles that are MOST DEFINITELY worth your time reading!
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G’day! Thanks for returning! 10 Cool Uses of Twitter | Geekpreneur Still think Twitter is for the birds? This collection of twitterific tools will help push you over the edge (or over the cliff). I am going to get an Adelaide traffic update going on twitter. More news soon (tags: twitter traffic adelaide adelaide_hills)
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Hashtags – hashtags I have been wondering how to track certain events — such as Adelaide traffic for speed cams or something. This may be the service… Not sure how it will work out, but there is definitely a service needed in Adelaide that bypasses the 8 radio stations we (tags: twitter speedcamera road traffic [...]
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Introduction to \”robots.txt\” If you ever wanted to make sure that only certain sections of your website could be ‘found’ by the search engines, or ensure that certain parts/pages weren’t found, here’s how (tags: google howto search tutorial useful web robots.txt)
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We’re all doomed! “Internet is addictive, addicts are mentally ill” proclaims psychiatrist Hat tip to Trevor Cook who spotted this over at news.com.au. I guess you could count me as one of the addicted; Mrs BetterComms would certainly support the claim (tags: addiction health internet psychiatry trevorcook mentalhealth) ALA TechSource | Planning a Virtual World [...]
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Ad:Tech – Brand marketers still looking for digital marketing solutions Jennie Beattie reflects on PR and the recent Ad:tech conference. The points she makes are very valid and will inspire a longer post from me shortly. Great post, Jen! (tags: digitalpr pr brand newmediajen adtech marketing socialmedia)
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Social Media- Talk is Cheap for Businesses | chrisbrogan.com Another in his excellent series of articles about Social Media and business. Thought provoking and definitely worth reading (tags: blogs business community presentation socialmedia tools) The science of religion | Where angels no longer fear to tread | Economist.com A huge study on religion and its [...]
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Young PR: does your social media effort equal spin or substance? Paull Young on why so many companies still get it so wrong. Social Media is NOT about ‘viral’ and ‘spin’ and ‘snaring new customers’. It IS about sharing and GIVING before receiving (tags: blog blogger Blogs journalism links marketing media pr social YoungPR PRBlogs) [...]
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TED | Talks | David Keith: A surprising idea for “solving” climate change (video) Blimey! You NEEEEED to watch this! Climate Change is solvable, is do-able right now. Winners, yes; losers, yes. Politically sensitive, yes. Mandatory watching, yes, yes, yes. (tags: environment TED science climatechange climate video research future government green ideas politics change) The [...]
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8 Groundswell Examples: News, Education, Religion, Cops, Restaurants, Music, Conferences, and Analysts Jeremiah Owyang on groundswells of public movements via social media. Fascinating! (tags: owyang web2.0 socialmedia socialnetworking socialnetworks) A Groundswell at SXSW: How The Audience Revolted and Asserted Control Jeremiah again on how twitter and other micro-blogging platforms can take over if the audience [...]
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Social Media: The New Communication Landscape - for Ark Group

Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!