Effective graphics clarify messages, simplify them for easier and quicker consumption, and convey specific messages for specific purposes. The next time you are compiling a report, pick the right graphic tool for the job.
As communicators we need to step up and influence those above us that the seismic shift of communication that evangelists like myself and others keep trumpeting about is very real, very now and very important.
Part One of a three-part series – originally posted on my PhD blog I have finally settled on my theory of study and my approach. Eschewing psychological theories, I am going back to communication’s roots by looking at Bormann’s Symbolic Convergence Theory. Symbolic Convergence Theory Symbolic Convergence Theory (SCT) is a theory-method complex (Vazquez 1993); […]
South By SouthWest occurred recently (alas, we don’t have anything like it here in Australia) and Eloqua hosted a SXSW panel called “Media Tomorow: the Message is the Messenger.” Joe Chernov, Eloqua’s Director of Content Marketing, went into SoftwareAdvice.com’s offices to discuss the panel. “We also know our communications department needs to adapt to what’s […]
More and more communicators want practical tips and shortcuts for high-quality short videos
Might I (strongly) suggest that you peruse the two articles and contemplate how you might approach your own strategic thinking for your team/area/ department/company?