Effective graphics clarify messages, simplify them for easier and quicker consumption, and convey specific messages for specific purposes. The next time you are compiling a report, pick the right graphic tool for the job.

As communicators we need to step up and influence those above us that the seismic shift of communication that evangelists like myself and others keep trumpeting about is very real, very now and very important.

One of my ‘must have’ books on my bookshelf, I cannot rate this book highly enough. You’d be mad to miss out buying a copy for yourself.

we can’t hide behind excuses like, “it was in the e-mail” or “sure, it’s right there in paragraph 8.”

Symbolic Convergence Theory

by Lee Hopkins on May 31, 2011

in academic research

Part One of a three-part series – originally posted on my PhD blog I have finally settled on my theory of study and my approach. Eschewing psychological theories, I am going back to communication’s roots by looking at Bormann’s Symbolic Convergence Theory. Symbolic Convergence Theory Symbolic Convergence Theory (SCT) is a theory-method complex (Vazquez 1993); […]

MY FRIENDS at Ragan are putting together a great webinar on how to make hospital videos that enthral employees and tell compelling patient stories. If only the hospitals of Australia would let their communication specialists take advantage of such webinars… [sigh] Even if you’re on a tight budget, you’ll find out how to produce higher […]

Coincidence or not? You decide. To say I’m disappointed is an understatement. A talk being organised by ‘Advantage SA’ about social media has the following promo graphic: Note how the title of the talk closely resembles the title of my recently-published report for Ark Group: Then, to add insult to injury, the ‘Advantage SA’ people […]

South By SouthWest occurred recently (alas, we don’t have anything like it here in Australia) and Eloqua hosted a SXSW panel called “Media Tomorow: the Message is the Messenger.” Joe Chernov, Eloqua’s Director of Content Marketing, went into’s offices to discuss the panel. “We also know our communications department needs to adapt to what’s […]

More and more communicators want practical tips and shortcuts for high-quality short videos

Strategic thinking failures and how to avoid them

by Lee Hopkins on December 2, 2010 · 1 comment

in strategy

Might I (strongly) suggest that you peruse the two articles and contemplate how you might approach your own strategic thinking for your team/area/ department/company?