innovative communication for innovative communicators
Posts tagged as:
G’day! Thanks for returning!Look, it’s not often I promote Ragan Communications, even though they do a tremendous amount of work for the North American business communicator (as Melcrum does for the European and Australasian), but I just HAVE to talk about an upcoming webinar. My mate Shel Holtz (@shel) is running a 60-minute webinar on [...]
{ 0 comments }
Another in what may well turn out to be a long line of my videos pointing out how hard some Aussie companies make it for their customers to leave positive feedback. I come to praise Caesar, not bury him — but some companies don’t let me do either. Technorati Tags: bcr048,customer service,qantas,australia,business communication,feedback,lee hopkins
{ 0 comments }
Thanks to the wonderful customer support folks at Bluehost.com I am back online — my own tinkering and a slight database hiccup meant that my blog had disappeared for the last 48-72 hours. Thank you again, bluehost team!
{ 1 comment }
a customer service person rang me to say that they “weren’t allowed to view blogs in case they were inappropriate!”
{ 2 comments }
To Debbie Richards, James Langanke and Tricia Langdren: thank you from the bottom of my heart.
{ 4 comments }
Now, if I could only win the lottery and pick up one of their faster-than-a-speeding-bullet XPS series notebooks or desktops
{ 0 comments }
Please, Dell Australia, help me resolve this issue. Please. Otherwise I may never buy another Dell again.
{ 0 comments }
Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
This many fine and wise people already do:
Subscribe to my RSS feed!
This many people already do:
Statistics for this site are courtesy of StatCounter.com
Last month:
Visitors : 5,746
Daily av. : 185
Statistics for my site with
200+ articles on business communication
Last month:
Visitors : 12,421
Daily av. : 401
Social Media: The New Communication Landscape - for Ark Group
Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
These links open in new browser window
Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
