Toyota and *that* social media disaster

by Lee Hopkins on December 16, 2009 · 4 comments

in marketing,pr,strategy

Tim Burrowes from ‘always great for a read’ ad/pr blog Mumbrella has a great take on the social media disaster that is the Toyota Yaris fiasco. As he says, “Going back to the cause of this, a big part of the issue is a cultural one. This could have happened to many ad agencies other […]

Esso and Tchibo and the Nazi PR disaster

by Lee Hopkins on January 15, 2009 · 4 comments

in ethics,marketing,pr

The firms caused a stir by using the phrase Jedem das Seine, a version of “to each his own,” which also hung above the entrance to Buchenwald