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Those who’ve ever been to a presentation of mine know that I put emphasis on the social values of this new business communication landscape. In this video I explain what I have long believed are the four underpinning ethos of this new landscape, what I call the “3Ts and an A:” Truth; Trust; Transparency; and […]

PR, Soc Med, the SME and ethical conflicts

by Lee Hopkins on September 29, 2009 · 49 comments

in ethics,marketing,pr,tools

can they speak with some authority and authenticity on their behalf?

Now we are 50: why Cookie is on the nail

by Lee Hopkins on April 3, 2008

in miscellaneous

“Is there anything more absurd than the sight of the ageing children of the 1960s bemoaning the drug, drinking and sex habits of today’s teenagers?” asks Trevor Cook. “I think it is the cynicism of older generations that is the problem in today’s world. We have been wearied by the ceaseless political battles, by the […]

Good news for modern man has seeped out from Psychology Today — a man’s mid-life crisis is all his wife’s fault. Phew! That’s a relief. “Many middle-aged men do go through midlife crises, but it’s not because they are middle-aged. It’s because their wives are. From the evolutionary psychological perspective, a man’s midlife crisis is […]

My mate Gerry McCusker has let us know that even Social Media experts are not too other-worldly as to be excused when they make a ‘stuff up’. Gerry is getting the good ol’ Aussie “irrits” (rhyming slang for “sh!ts”) with Elizabeth Albrycht‘s newcommreview, pointing out that a comment he popped up in response to a […]

Courtesy of the excellent MyRaganTV comes a video so unbelievable that if you saw it in a movie you’d think the writers had strayed too far from reality. Do you think there’s a bit of ‘kiss and make up’ to be done here, or is it too late and a move to another station is […]

Research: partner companies required

by Lee Hopkins on March 18, 2008

in marketing,second life

My research project has reached the stage where I need to work with two or three partners. Here is what I am looking to do, and what would be required of these partners: You are: a small-medium sized company (min. 11 employees, max. 250; turns over between US$3m and US$80m per year [€2M – €50M]) […]

Hocus pocus, free speech in focus

by Lee Hopkins on March 12, 2008 · 40 comments

in marketing

Via the PRNewsChannel comes word that a website’s owner, who lives in France, is being sued by an Oregon man via the Oregon judicial system over what may have several implications for ‘freedom of speech’. Founded in 2002, Signs of The Times is an alternative news research resource and news analysis site. Its founder, Laura […]

Unleashed presents diverse and robust opinion about politics, society, belief and behaviour. My mate Trevor Cook has written a bottler of a post over on the ABC Unleashed site on the potential death of quality journalism. Trevor looks at the whole issue of clever, archly humorous headlines versus what the search engines love. An example […]

Celia Heffernan, the Online Content Producer at the NSW Dept of Education and Training, recently asked me to write an article about virtual worlds for inclusion in a technology guide for parents. The guide has now been published and I’m very flattered to see my article in there alongside material from my colleague Ross Monaghan. […]