can they speak with some authority and authenticity on their behalf?
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innovative communication for innovative communicators
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can they speak with some authority and authenticity on their behalf?
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G’day! If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!“Is there anything more absurd than the sight of the ageing children of the 1960s bemoaning the drug, drinking and sex habits of today’s teenagers?” asks Trevor Cook.
“I think it is the cynicism of older generations that is [...]
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by Lee Hopkins on March 28, 2008 · View Comments
Good news for modern man has seeped out from Psychology Today — a man’s mid-life crisis is all his wife’s fault.
Phew! That’s a relief.
“Many middle-aged men do go through midlife crises, but it’s not because they are middle-aged. It’s because their wives are.
From the evolutionary psychological perspective, a man’s midlife crisis is [...]
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My mate Gerry McCusker has let us know that even Social Media experts are not too other-worldly as to be excused when they make a ’stuff up’.
Gerry is getting the good ol’ Aussie “irrits” (rhyming slang for “sh!ts”) with Elizabeth Albrycht’s newcommreview, pointing out that a comment he popped up in response to a [...]
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Courtesy of the excellent MyRaganTV comes a video so unbelievable that if you saw it in a movie you’d think the writers had strayed too far from reality.
Do you think there’s a bit of ‘kiss and make up’ to be done here, or is it too late and a move to another station is in [...]
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My research project has reached the stage where I need to work with two or three partners.
Here is what I am looking to do, and what would be required of these partners:
You are:
a small-medium sized company (min. 11 employees, max. 250; turns over between US$3m and US$80m per year [€2M – €50M])
interested in the [...]
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Via the PRNewsChannel comes word that a website’s owner, who lives in France, is being sued by an Oregon man via the Oregon judicial system over what may have several implications for ‘freedom of speech’.
Founded in 2002, Signs of The Times is an alternative news research resource and news analysis site. Its founder, Laura [...]
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by Lee Hopkins on March 12, 2008 · View Comments
Unleashed presents diverse and robust opinion about politics, society, belief and behaviour.
My mate Trevor Cook has written a bottler of a post over on the ABC Unleashed site on the potential death of quality journalism.
Trevor looks at the whole issue of clever, archly humorous headlines versus what the search engines [...]
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by Lee Hopkins on March 6, 2008 · View Comments
in Second Life
Celia Heffernan, the Online Content Producer at
the NSW Dept of Education and Training, recently asked me to write an article about virtual worlds for inclusion in a technology guide for parents.
The guide has now been published and I’m very flattered to see my article in there alongside material from my colleague Ross [...]
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“The place behind the old church in Puteaux, along the quai de Seine (Quai de Dion Bouton), has been beautifully restored and all the facades of buildings that overlook the square was painted in trompe l’oeil. Order at the moment the place is not open to the public, which is a great pity. It is [...]
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
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