In two years’ time most businesses will be wanting to harness the power that comes from people sharing their location
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innovative communication for innovative communicators
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by Lee Hopkins on August 24, 2010 · View Comments
In two years’ time most businesses will be wanting to harness the power that comes from people sharing their location
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But what we can’t do is tell you in advance whether Twitter is going to be a better bet for you than Facebook. Sorry.
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G’day! Thanks for returning!Adding further fuel to my belief that video will be the killer app of late 2010 and all of 2011, Comscore have released stats showing that the average YouTube viewer watches a staggering 100 videos per month. The stats also show that YouTube is by far the grand-daddy of all of the [...]
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Comscore says users of social media outspend non-users
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increasing use of video networking and video on social networking sites
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To which I add a sixth: never underestimate the apathy of the crowds.
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by Lee Hopkins on May 18, 2010 · View Comments
how to ensure your privacy settings on Facebook are working the way you think they are
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The police have been out in force on the airwaves today, proclaiming loud that social networking is something to be kept under the covers. This is as a result of the tragic murder of a young woman in NSW at the hands of a stalker. According to the ABC, Detective Superintendent Peter Crawford says there [...]
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Don’t miss this great opportunity to learn what’s hot in the affiliate space and network with the industry leaders.
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Social Media: The New Communication Landscape - for Ark Group

Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
On fleeting comments in a never-lost world
by Lee Hopkins on August 16, 2010 · View Comments
in ethics,lifehack,miscellaneous,nonverbal communication
we should not only pass comment, but also link to the reason(s) why we say what we do
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