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Guest post by Melissa Collett Social media is becoming increasingly important to more and more of us. It is a topic that we hear about often but it doesn’t need to make your head spin. There are many social media platforms available but knowing how Twitter, Facebook, LinkedIn and other social media forms can benefit […]

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Facebook advertising for real estate agents

by Lee Hopkins on January 25, 2013 · 0 comments

in marketing

Guest post by Stan Johnson The state of the real estate market all depends on who you ask. Some say it’s up, others say it’s down. Some cite that it’s a buyer’s market, while others insist that a seller holds the power. Numbers are debatable across the board, especially once you break things down by […]

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May I have your permission?

by Lee Hopkins on August 28, 2012 · 0 comments

in marketing

3. Develop Quality Content – Social media like Facebook and Twitter are just digital permission marketing. People choose to follow or like your page, but they won’t make a return visit if the only thing you churn out is marketing material. On social media and in a monthly e-newsletter, write (or hire a writer) to generate quality content that’s relevant and helps your clients and customers become more informed about your industry. Even if you’re not directly promoting a product you sell, you’re building trust for when it’s time for them to make a purchase.

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Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins

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Rick Sarouk has written a guest article for me over on my articles website. Entitled 7 Ways to Utilize Facebook Timeline for Business, Rick’s article covers: 1. Establish Your Brand Image 2. Promote Your Product & Services Simultaneously 3. Offer Promotional Deals 4. Gain More Fans or Customers 5. Create Loyalty through Storytelling 6. Generate […]

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I’ve just been revisiting The Cluetrain Manifesto as part of the book I’m writing on social media ROI. Some of the original 95 theses are thus: 2. Markets consist of human beings, not demographic sectors; 3. Conversations among human beings sound human. They are conducted in a human voice; 4. Whether delivering information, opinions, perspectives, […]

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10 complimentary white papers from Hubspot

by Lee Hopkins on March 23, 2012 · 0 comments

in clippings

Those very nice folks over at Hubspot are giving away some excellent white papers. Says Mike Crosson, Here are 10 free White Papers that are really helpful. 1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people http://bit.ly/GGdZQe The fastest-growing social media site ever has become a […]

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Your Facebook Timeline is deathly dull

by Lee Hopkins on March 4, 2012 · 0 comments

in marketing,tools

At least, I’m willing to bet it is. But spicing it up isn’t hard, you just need a spark of creativity and a bit of hard work.

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Mandy and Karen from the Adelaide store of Dymocks, the book people for discerning readers, let me in on why, how and when they got involved with social media.

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