facebook

Before you launch your first online promotion, be aware that there are many regulations governing contests enforced both by Facebook and the Federal Trade Commission (FTC).

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Forbes Magazine has a great article on how major companies are just not ‘getting it’ when it comes to Facebook and social media. Says Forbes: Dealing with customers on social sites reveals "a fundamental shift in customer service," March says. Complaints used to be viewed as a nuisance, but ignoring dissatisfaction on Facebook and Twitter […]

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A great interview with Kevin, who spills the beans on what social media has done for the real estate group Raine & Horne in South Australia.

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Facebook Fan Pages are a wonderful way to find an audience among internet users and then bring those users together in one place.

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We were bribed with the opportunity to sit in the new Cruze Hatch, a locally-made and Australian-designed new car from the Holden stable

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Social media is all about interaction with others. Communication is key, and you must make an effort to communicate with your website’s visitors and your social media circles

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Google+ Pages

by Lee Hopkins on November 9, 2011 · 4 comments

in clippings,marketing,pr,strategy,tools

It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+ (as I did on Facebook) as a way of testing how it all works for businesses. Michelle […]

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Is Social Media Bad for PR?

by Lee Hopkins on October 11, 2011 · 1 comment

in pr

You can target your message to specific people, and you can even add videos and images. You can develop relationships with the public without ever having to leave your computer.

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‘Unearthed’ is a fabulous snapshot of the growth of a group and how social media has been an underpinning platform in its development.

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THE EXPLOSION OF social media sites such as Facebook, MySpace and Twitter in the past decade has forever changed our society. Although these sites first became popular for personal use, they didn’t take long to find their way into the professional world. Networking has long been one of the most effective tools in business. Social […]

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