gerry mccusker

Social Media is punk rock, you sh*t-head!

by Lee Hopkins on June 17, 2009 · 16 comments

in marketing,miscellaneous,video

Glaswegian Melbournite and angry PR practitioner Gerry McCusker has co-created a superb video on the similarities and differences between social media and punk rock

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IABC World Conference: getting closer

by Lee Hopkins on April 23, 2009 · 2 comments

in public speaking

The line-up of stars at this year’s IABC World Conference is starting to really excite me. And it’s all less than six weeks away – bring it on!!!

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Esso and Tchibo and the Nazi PR disaster

by Lee Hopkins on January 15, 2009 · 4 comments

in ethics,marketing,pr

The firms caused a stir by using the phrase Jedem das Seine, a version of “to each his own,” which also hung above the entrance to Buchenwald

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