According to eWeek’s Security Watch, there’s a very nasty bit of code embedded in a website at the moment, all geared up to lure the disarmed net traveller into a false sense of happy yuletide security. Here’s just a sample of the subject lines in the email you might receive offering you A fresh new [...]
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Alex Manchester of Melcrum quite rightly sent me a screen grab of some recent tweeting of mine. Because of the way I had set up Facebook to take my tweets and pop them into the status, and also take FB status updates and send them to Twitter, and also send my new blog posts to [...]
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I have a ton of uni work to focus on for the next few weeks, so a lighter-weight blogging service will be in place until my essays are cleared out of the way and the business accounts completed. I’ll still be here, but please don’t be offended if I ignore you — it’s nothing [...]
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Following on in the tradition of ‘meme spread’ comes a brief audio report on my views about media snackers. Fellow Twitterati Connie Reece tagged me, and here’s the background: A new new media friend, Connie Bensen, tagged me on a meme started by one of my favorite bloggers, Forrester analyst Jeremiah Owyang. Jeremiah posed the [...]
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I’ve hit the 1,000 mark – thanks, all!! If you are a Facebook friend of mine, expect a drink! Tweet
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UPDATE: Paull Young and Jeremy Pepper have both contributed to this meme, all of us independently of each other but scarily (or as Paull would say, as another example of Twitternicity) all at the same time. Paull: Top 3 Reputation TipsJeremy: Reputation – both corporate and personal My good friend Allan Jenkins has long [...]
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Phew! that’s one heck of a title! What it boils down to is this: I am very aware that there is a requirement to make money from most of one’s activities, unless one is the fortunate recipient of an endowment or something. So it comes as no surprise to watch the wonderful Joel Comm give [...]
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A List Apart is one of those sites that seems to wander in and out of my focus, depending on the projects I’m involved in at the time. Having just configured a new Bloglines account for a specific project, I thought I’d add some of Bloglines’ ‘suggested feeds’, one of which is A List Apart. [...]
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Rands waxes lyrical about laptops and meetings. Need to bring your laptop to a meeting? Think again… As he says, What are the things you are supposed to do to make a successful meeting? First hand: “Make sure everyone closes their laptop.” Yes. Full agreement from me. If you’re sitting in my meeting and [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
