iabc

Two of the best speakers in the world on corporate communications are over here in Australia for two one-day events. Book these in your diary:

SYDNEY MASTERCLASS: A half day with Steve and Cindy Crescenzo – 3 Oct 2012
Strategic Creative Communications full-day workshop with Steve and Cindy Crescenzo – 4 Oct 2012

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I’ve been at the Ark Group’s conference on internal communications (today I run a workshop on the social business). Yesterday my IABC colleague Tracey Sen from NSW Department of Education and Communities gave a stirring talk about what she has instigated at DEC and what she sees as the ‘must now know’ requirements of a […]

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Are you a one-trick pony?

by Lee Hopkins on January 10, 2012 · 1 comment

in miscellaneous,training

This business communication world of ours is changing at a faster pace than ever before, principally brought about by the emergence of the social world. People can share ideas, philosophies, likes and hates at lightening speed, and most companies are ill-resourced to be able to match the speed of information dissemination and discussion. It is […]

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SHEL HOLTZ APPEARED in Sydney recently for a full-day workshop on the nexus of social media and PR

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BCR084 : Shel Holtz on SEO

by Lee Hopkins on September 22, 2011 · 0 comments

in bcr pod/vidcast,training,video

RECORDED AT A one-day workshop Shel Holtz ran in Sydney, 19th August 2011 Shel Holtz on SEO   Thanks to IABC NSW for hosting the event. Technorati Tags: seo, shel holtz, iabc, iabc nsw, business communication, lee hopkins

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As communicators we need to step up and influence those above us that the seismic shift of communication that evangelists like myself and others keep trumpeting about is very real, very now and very important.

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Today is World Social Media Day

by Lee Hopkins on June 30, 2011 · 1 comment

in Uncategorized

IT’S THURDAY 30th June 2011 and around the world tweetups (‘meetups’ for the untwittered) are taking place, events being run and drinks being drunk. It’s a celebration for all that is ‘social media’, in all of its guises and platforms, in all of its fads and fashions, its famous and its failures. Here in sunny […]

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THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia […]

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Reputation: it’s a big thing

by Lee Hopkins on May 17, 2011 · 2 comments

in clippings

The IABC (International Association of Business Communicators) are putting on a 12-series of webinars addressing the very issue of Reputation.

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Your communications-lusty commentators are back after a slight (ahem) absence. In this edition of ‘Grumpy Old Communicators’ at the CommsCafe Allan & Lee talk about Twitter and its 5th birthday, as well as how useful or otherwise it has been for Allan’s B&B business, especially when compared to TripAdvisor. We also look at the IABC […]

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