The organisers encourage submissions of microblogging research work in both social context and work settings
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The organisers encourage submissions of microblogging research work in both social context and work settings
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by Lee Hopkins on October 19, 2009 · View Comments
29 minutes and 22 seconds of disarmingly direct business communication conversation
GOC 002: On sex with Danish blondes, Twitter and QR Codes [29:23m]: Play Now | Play in Popup | Download{ 0 comments }
G’day! Thanks for returning! Courtesy of the suave, sophisticated and debonair (and almost 30 but don’t tell him I told you) Lukas Picton at Text100, I had the opportunity to catch some time with the very busy Simon Crisp at IBM (you can find out more about Simon at the bottom of this post). Simon [...]
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It’s a pity that our Australian politicians are too afraid to spend on broadband infrastructure, despite their claims to the contrary.
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by Lee Hopkins on March 28, 2007 · View Comments
in interviews,tools
I recently had the very good fortune to sit down for an hour or so with David Boloker. Who he? One of IBM’s seriously top dogs, that’s who. David is the CTO of Emerging Internet Technology and a damn fine fellow, too! Long-gone are the old days of stuffy white shirts and striped ties — [...]
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Social Media: The New Communication Landscape - for Ark Group

Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!