innovative communication for innovative communicators
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I received this request from someone working at a company in a foreign country. That’s about as much information as I’m going to give away as to their identity, but see if you can spot the reasons why I might not spend as much time helping them out as I otherwise might have…
I am a [...]
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Got an email yesterday from Mark Ragan, CEO of Ragan Communications, alerting me pre-launch to a great initiative of his.
You can now pop a widget on your blog or main website that pulls in the latest stories from the various Ragan web properties.
As Mark explains, it is a way of getting some of the great [...]
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The wise Chip Griffin has started a fabulous meme over on his Media Bullseye site.
Chip argues persuasively for the ‘throwing out’ of the ‘rules’ we leading-edge social mediarists have sometimes insisted be followed.
As Chip says,
I’m here to tell you that most of the rules are bunk, and we as an industry to ourselves a [...]
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Research from Melcrum and The Company Agency has revealed that CEOs see communicating business strategy to employees as the central role of good internal communication.
However, the report also warns that internal communicators may be focusing on the wrong areas and activities.
“21st Century Leadership Communication” is a new report which explores the attitudes and [...]
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I am a complete novice at this line of promotion, but my North American colleagues are exceptionally well versed in it.
For example, Carol Kinsey Goman has a new book coming out in May 2008 (on body language in the workplace) and she is looking for opportunities to speak and promote it, Australia being one [...]
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My colleagues at Melcrum have just released the first in what will hopefully be a growing series of ‘How to…’ reports.
The first, “How to get started with podcasting in your organization“, is now online and ready for purchase.
Ever thought of creating a podcast for your company but not sure where to start?
Want [...]
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One of the principle selling points of the recent two-day seminars I ran on behalf of Melcrum was that the delegates would get to create and take away a first-draft Comms Strategy that incorporates Social Media.
I kind of felt uneasy about it, as I have always thought of ‘Strategy’ as an end goal, not a [...]
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
101 ways to power-up your writing. Writing tips and advice from a Fortune 500 writer. Prevent these embarrassing mistakes in English. Write with power and impact. Be an effective communicator and achieve more in life through the power of clear communication!
Covert Hypnosis for sales success.Scientific breakthrough gives you the power to control minds and change behaviors. Discover Kevin Hogan’s covert hypnosis, sales, body language & persuasion secrets. Be an expert at the skill of subtle unconscious communication for influencing others.
IM toolbox desktop communicator. This software product provides the ability to communicate directly to the desktops of those on your list. Online trainers, MLM team builders, internet marketers and anyone with important, regular outgoing communications needs this tool. "Everything and more you'll ever want from desktop communication software..."
Guerrilla Marketing During Tough Times is the only course that will show you exactly how to survive during bad economic times. Written by the acclaimed marketer Jay Conrad Levinson you should learn more about Guerrilla Marketing During Tough Times
