internal communications

It’s out now, folks! [updated: links now work — oops!] Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller. (pssst… it’s free) In this year’s Edition every chapter has either been written from scratch or ferociously updated: Introduction Australian organisations: […]

Courtesy of the excellent MyRaganTV comes a video so unbelievable that if you saw it in a movie you’d think the writers had strayed too far from reality. Do you think there’s a bit of ‘kiss and make up’ to be done here, or is it too late and a move to another station is […]

Melcrum are running the Employee Engagement Conference 2008 on 29 & 30 May, plus 2 pre-conference workshops on 28 May at the Sydney Harbour Marriott Hotel, Pitt Street. If you are involved in engagement issues, you won’t want to miss this line up: Jonathon Champ, Head of Communication, QBE Australia Matthew Pritchard, Internal Communication Manager, […]

Self-PR 101: How NOT to approach someone for help

by Lee Hopkins on February 14, 2008 · 11 comments

in marketing

I received this request from someone working at a company in a foreign country. That’s about as much information as I’m going to give away as to their identity, but see if you can spot the reasons why I might not spend as much time helping them out as I otherwise might have… I am […]

Fresh news for business communicators

by Lee Hopkins on February 12, 2008 · 2 comments

in Uncategorized

Got an email yesterday from Mark Ragan, CEO of Ragan Communications, alerting me pre-launch to a great initiative of his. You can now pop a widget on your blog or main website that pulls in the latest stories from the various Ragan web properties. As Mark explains, it is a way of getting some of […]

A ‘Social Media’ rulebook: yes or no?

by Lee Hopkins on December 14, 2007 · 5 comments

in Uncategorized

The wise Chip Griffin has started a fabulous meme over on his Media Bullseye site. Chip argues persuasively for the ‘throwing out’ of the ‘rules’ we leading-edge social mediarists have sometimes insisted be followed. As Chip says, I’m here to tell you that most of the rules are bunk, and we as an industry to […]

Research from Melcrum and The Company Agency has revealed that CEOs see communicating business strategy to employees as the central role of good internal communication. However, the report also warns that internal communicators may be focusing on the wrong areas and activities. “21st Century Leadership Communication” is a new report which explores the attitudes and […]

What speaker agencies exist in Australia?

by Lee Hopkins on November 9, 2007 · 2 comments

in marketing

  I am a complete novice at this line of promotion, but my North American colleagues are exceptionally well versed in it. For example, Carol Kinsey Goman has a new book coming out in May 2008 (on body language in the workplace) and she is looking for opportunities to speak and promote it, Australia being […]

My colleagues at Melcrum have just released the first in what will hopefully be a growing series of ‘How to…’ reports. The first, “How to get started with podcasting in your organization“, is now online and ready for purchase. Ever thought of creating a podcast for your company but not sure where to start? Want […]

One of the principle selling points of the recent two-day seminars I ran on behalf of Melcrum was that the delegates would get to create and take away a first-draft Comms Strategy that incorporates Social Media. I kind of felt uneasy about it, as I have always thought of ‘Strategy’ as an end goal, not […]