Small businesses and individuals have a good opportunity now to right their systems; to bring some order to their security prevention. Here are a few measures of control that site owners can bring to their websites and servers.
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Small businesses and individuals have a good opportunity now to right their systems; to bring some order to their security prevention. Here are a few measures of control that site owners can bring to their websites and servers.
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I’ve been at the Ark Group’s conference on internal communications (today I run a workshop on the social business). Yesterday my IABC colleague Tracey Sen from NSW Department of Education and Communities gave a stirring talk about what she has instigated at DEC and what she sees as the ‘must now know’ requirements of a [...]
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MASTER BUSINESS communicator Shel Holtz, ABC, shares with us his views on why content curation is the ‘next big thing’ and why we should be paying attention to it right now, whether we are a SoHo consultant or an organisational communicator. Shel Holtz, ABC, on content curation The video is over at YouTube (why [...]
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When you do it to yourself, you can’t blame technology, the Internet, Social Media (or anybody else).
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A fascinating peek at the future of the much-bandied-about but little understood term, “the semantic web” (aka web 3.0). Kudos to Kate Ray for putting a brilliant movie together, and a tip of the akubra to Mitch Joel for pointing me to it. Web 3.0 from Kate Ray on Vimeo. Technorati Tags: kate ray, mitch [...]
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by Lee Hopkins on March 2, 2010 · 4 comments
in academic research,blogging,clippings,marketing,micro-blogging,miscellaneous,podcasting,pr,tools,Uncategorized,video
by Lee Hopkins on January 20, 2009 · 2 comments
in interviews,pr,tools
And monitor your accounts. I try to regularly check the websites for my credit cards and bank accounts. It’s best to do this weekly and no later than Friday morning. Why? Because if something is wrong, you’ll want time to reach a real life person at the Customer Service desk and not have to wait all weekend to fix something gone wrong.
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by Lee Hopkins on December 31, 2008 · 0 comments
in tools
He’s also the one blogger I turn to for insights into software that will make my blogging and consulting life easier. Plus he’s a bloomin’ nice bloke, too, as my treasured private correspondences with him over the last few years can attest!
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Email: Lee at LeeHopkins.com
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Measuring the Impact and ROI of Social Media - NEW
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!