An interview with Peter Vogt

by Lee Hopkins on November 29, 2006

in Uncategorized

I recently had the pleasure of interviewing Peter Vogt from eBay about internal communications. Peter is the Director of Internal Communications for eBay and is responsible for communicating with eBay’s 11,000+ employees, personally running a team of 16 communicators worldwide. eBay stole him from Microsoft, where he was the Head of Internal Communications worldwide. eBay […]

David Jones from MBF on employee communication

by Lee Hopkins on November 13, 2006 · 4 comments

in Uncategorized

I was extremely fortunate to recently interview David Jones, MBF’s Head of Public Affairs. MBF is Australia’s largest privately-owned health insurer, second in market share to the Government-owned Medibank Private. Ross Monaghan over at the Deakin University PR pod/blog,, has just published the interview — and what a cracker of an interview it is, […]

G’day to Stephanie and the crew!

by Lee Hopkins on October 27, 2006 · 34 comments

in second life

Robert French invited me to chat with some of his senior students this morning and, seeing as how I was up late at the SecondLife launch party for crayon, I overslept and was 45 minutes late! Gracious as ever, Robert had been keeping the students entertained by showing them SecondLife and discussing some of its […]

The A to Zed of Employee Comms

by Lee Hopkins on October 9, 2006

in miscellaneous

The fabulous Shel Holtz recently agreed to be interviewed by yours truly on the subject of ’employee communication’. As one has come to expect with Shel, he was amazingly generous with his wisdom, his insights and his sense of humour — hear for yourself what the ‘Four B’s of employee communication are! Ross Monaghan over […]

Okay, I missed ‘B‘ in the line-up, but that’s coming up shortly (Brad Bellaver kindly unhitched the horses from the wagons, put his Smith & Weston rifle away and, dagnabbit, chatted with me from deep in the bowels of his secret Wells Fargo location). So until I edit Brad’s interview and publish it I am […]

Amy Gooen grilled to perfection

by Lee Hopkins on September 22, 2006

in bcr pod/vidcast,interviews,podcasting

Not content with interviewing just a few internal communication folks, I have set myself the heroic quest of interviewing every internal/employee communicator in the world. So, starting with the letter ‘A‘, here’s a fascinating interview with Amy Gooen, deputy head of global internal comms at Verisign. In the interview she draws on her journalist beginnings […]

Interview with Meryl David

by Lee Hopkins on September 22, 2006

in bcr pod/vidcast,interviews,podcasting

As part of a series of interviews with communicators on the importance of internal communications, I recently had the pleasure of interviewing Meryl David, long-time IABC member (and former Asia-Pacific Director) and someone extremely highly respected by her peers. Meryl is the Internal Communication Manager for Zurich Financial Services here in Australia and is based […]

Interview with Isobel Redmond MP

by Lee Hopkins on September 19, 2006

in Uncategorized

I recently interviewed my local MP, Isobel Redmond, about how she communicates to her diverse constituency of 1,000 square kilometres and around 20 different communities. My good friend Ross Monaghan over at theMediaPod has posted the interview and found some fascinating background material that I wish I’d uncovered before I interviewed her — damn you, […]

Donna PepsiCola interrogated

by Lee Hopkins on September 8, 2006 · 4 comments

in Uncategorized

That doyenne of Canadian Communication, the sublimely-tonsilled Donna Papacosta (aka ‘Donna PepsiCola’), was recently interrogated interviewed by yours truly. Discussing the art and science of communicating to and with employees, Donna let slip never-before-revealed information that could, in the wrong hands, bring down governments. Or companies. Or the curtains on her career. To find out […]

As part of my ongoing partnership with Ross Monaghan at Deakin Uni for his PR students, I am recording a series of interviews with business communicators on aspects of ‘internal’ or ’employee’ communications. I recently recorded an interview with Allan Jenkins and, like my interview with Stuart Symons from Santos, I believe it to be […]