jeremiah owyang

Social media crises on the rise – yet most companies are ill-prepared. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. While the incidence of social media crises is on the rise, we found that more than three-fourths (76%) could have been diminished or averted had companies invested internally.

Altimeter’s Social Hierarchy of Needs: Foundation, Safety, Formation, Enablement, Enlightenment

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there’s a shedload of good numbers and charts that make it a ‘must have’ for agencies and their clients

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Will blogging help sell more products and services? Or is it – as I suspect for most companies — an utter waste of time?

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