Posts tagged as:

laurel papworth

Relaunching an old-world brand via social media

by Lee Hopkins on December 23, 2009 · View Comments

in PR, marketing, strategy

G’day! Thanks for returning!
Why this is interesting right now: Armenian folkloric culture is being expressed digitally through a major brand name to a Russian audience across the web.
Amsterdam Worldwide is unveiling its first work for Pernod Ricard with the reinvention of Ararat – a legend and institution in the world of discerning brandy drinkers, [...]

{ 2 comments }

Something to think about when talking Social Media to GOM* like me

by Lee Hopkins on November 2, 2009 · View Comments

in PR, marketing

@TrevorCook and I have been around the Social Media space for a long time in Australia

{ 2 comments }

Affili@SYD: 6 slideshare minutes – video marketing

by Lee Hopkins on May 15, 2009

in marketing, public speaking

I’ve just uploaded my 10-minute presentation on using video marketing within a social marketing environment to drive affiliate marketing reach

{ Comments on this entry are closed }

Affili@SYD: reflections

by Lee Hopkins on May 15, 2009

in Revenue models, marketing, public speaking

I don’t know about anyone else, but I reckon the day was a smashing success and look forward to a repeat next year (or even earlier if possible).

{ Comments on this entry are closed }

On upgrading one’s personal technology, whether one wants to or not

by Lee Hopkins on April 24, 2009

in PR, Revenue models, marketing, tools

I will get an iPhone, not because of the hype by Gen Y-ers, but because of the hype from old farts like me. Too many people who I respect have called the iPhone revolutionary and ‘game changing’. It isn’t about ‘keeping up with the Joneses’ or trying to be ‘young and hip’; it’s about staying in touch with the wave of new technology and thinking of ways to apply it to business. It’s about staying young with my thinking, rather than letting laziness and inertia get in the way of mental recharge and regeneration.

{ Comments on this entry are closed }

Business Revenue 2.0: my brain hurts

by Lee Hopkins on April 24, 2009

in PR, Revenue models, customer service, ethics, marketing, micro-blogging, tools

Too many people lost out during the dotbomb era and I’m not convinced this ‘give it all away’ model is completely dissimilar. How does one eat whilst waiting for those greater rewards?

{ Comments on this entry are closed }

Affiliate marketing conference: 13May Sydney

by Lee Hopkins on April 23, 2009

in marketing, public speaking, tools

Rumour has it that your humble scribe will be sharing a podium with @JayBerkowitz and the rather marvellous @silkcharm, scribbling down their gems on social media and the affiliate business

{ Comments on this entry are closed }

Is email marketing still relevant in a 2.0 world?

by Lee Hopkins on February 25, 2009

in PR, customer service, ethics, interviews, marketing, tools

So it was fantastic to finally chat with someone who, like me, believes that email is STILL a fundamental part of the marketing toolkit.

{ Comments on this entry are closed }

Free speech, online communication and the law

by Lee Hopkins on February 20, 2009

in Victorian bushfires, legal, politics

So rather than keep fracturing the conversation, please whip over to Laurel’s latest post on this all, “Australia: David Galbally Vs Social Media”

{ Comments on this entry are closed }

Why antiquated law(yers) must go

by Lee Hopkins on February 18, 2009

in Victorian bushfires, ethics, legal, politics, public speaking

Marvel again at the ludicrousness of Galbally’s emotion-driven argument. Sheer and utter nonsense. The genie is out of the bottle, ol’ boy, and it ain’t going back in…

{ Comments on this entry are closed }

← Previous Entries