Stopping briefly to let us know when NOT to run a ‘finish this sentence’ game, Laurel goes on to tell us how to do it properly and even gives an example or two
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Stopping briefly to let us know when NOT to run a ‘finish this sentence’ game, Laurel goes on to tell us how to do it properly and even gives an example or two
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by Lee Hopkins on March 17, 2010 · 12 comments
Wow! This crept up on me quietly (although I wonder how anything could creep up on you noisily…) It was five years ago today that I started this blogging lark. Don’t worry, I’ve promised my wife it’s just a fad and that it won’t last. My inspiration for blogging came from interacting with Shel Holtz, [...]
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Why this is interesting right now: Armenian folkloric culture is being expressed digitally through a major brand name to a Russian audience across the web. Amsterdam Worldwide is unveiling its first work for Pernod Ricard with the reinvention of Ararat – a legend and institution in the world of discerning brandy drinkers, I’m led to [...]
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by Lee Hopkins on November 2, 2009 · 2 comments
@TrevorCook and I have been around the Social Media space for a long time in Australia
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I’ve just uploaded my 10-minute presentation on using video marketing within a social marketing environment to drive affiliate marketing reach
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I don’t know about anyone else, but I reckon the day was a smashing success and look forward to a repeat next year (or even earlier if possible).
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by Lee Hopkins on April 24, 2009 · 0 comments
I will get an iPhone, not because of the hype by Gen Y-ers, but because of the hype from old farts like me. Too many people who I respect have called the iPhone revolutionary and ‘game changing’. It isn’t about ‘keeping up with the Joneses’ or trying to be ‘young and hip’; it’s about staying in touch with the wave of new technology and thinking of ways to apply it to business. It’s about staying young with my thinking, rather than letting laziness and inertia get in the way of mental recharge and regeneration.
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by Lee Hopkins on April 24, 2009 · 4 comments
in customer service,ethics,marketing,micro-blogging,pr,revenue models,tools
Too many people lost out during the dotbomb era and I’m not convinced this ‘give it all away’ model is completely dissimilar. How does one eat whilst waiting for those greater rewards?
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So it was fantastic to finally chat with someone who, like me, believes that email is STILL a fundamental part of the marketing toolkit.
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Email: Lee at LeeHopkins.com
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Lee's Doctor of Communication blog
The CommsCafe
My music from the late 1980s to mid 1990s

Measuring the Impact and ROI of Social Media
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!