lee hopkins

I don’t know about anyone else, but I reckon the day was a smashing success and look forward to a repeat next year (or even earlier if possible).


This is what happens when marketers and salespeople get hold of a channel designed for conversation and the flow of information and not for unwanted and unrequested sales spiel (aka spam).


As part of the 2nd Digital Media Summit I recently attended in Auckland, New Zealand, here are the slides I presented on the current state of social media in Australia.


Penny Cazalet and Isabella Scheflo, my two fabulous assistants, have breached the very porous membrane that we like to call reality


One more thing: Is Podcasting dead or not?

by Lee Hopkins on December 31, 2008 · 0 comments

in podcasting,tools,video

People are debating whether podcasting as we know it (or knew it) is dead…or perhaps forever changed.


I sum up the government’s understanding and appreciation of virtual worlds by using the title of a famous movie: extra points if you can guess what the movie is before you read the interview


Just as the wardrobe was the entrance to a magical kingdom of Narnia, so today’s computer is the entrance to a magical kingdom every bit as rich, as deep and as nuanced; only now we have the opportunity to be not just a passive reader but a very real and active participant.


Mock ye not, Leesa is on to something big

by Lee Hopkins on February 28, 2008 · 2 comments

in Uncategorized

My colleague in arms Leesa Barnes has been at the end of some good ol’ sledging*, it would seem. As she points out on her latest post, there are those who are calling her Telesummit a ‘get rich quick scheme’ and some bizarre attempt to snag some Google keyword love. Even one of the sledgers, […]


7 tips for real-world businesses in SL

by Lee Hopkins on February 21, 2008 · 2 comments

in marketing,second life

Courtesy of Greg Verdino of crayon comes news of a white paper (pdf) from Elastic Collision, a virtual worlds agency, on building business equity in Second Life.