lee hopkins

I don’t know about anyone else, but I reckon the day was a smashing success and look forward to a repeat next year (or even earlier if possible).

{ 0 comments }

This is what happens when marketers and salespeople get hold of a channel designed for conversation and the flow of information and not for unwanted and unrequested sales spiel (aka spam).

{ 3 comments }

As part of the 2nd Digital Media Summit I recently attended in Auckland, New Zealand, here are the slides I presented on the current state of social media in Australia.

{ 0 comments }

Penny Cazalet and Isabella Scheflo, my two fabulous assistants, have breached the very porous membrane that we like to call reality

{ 0 comments }

One more thing: Is Podcasting dead or not?

by Lee Hopkins on December 31, 2008 · 0 comments

in podcasting,tools,video

People are debating whether podcasting as we know it (or knew it) is dead…or perhaps forever changed.

{ 0 comments }

I sum up the government’s understanding and appreciation of virtual worlds by using the title of a famous movie: extra points if you can guess what the movie is before you read the interview

{ 0 comments }

Just as the wardrobe was the entrance to a magical kingdom of Narnia, so today’s computer is the entrance to a magical kingdom every bit as rich, as deep and as nuanced; only now we have the opportunity to be not just a passive reader but a very real and active participant.

{ 2 comments }

Mock ye not, Leesa is on to something big

by Lee Hopkins on February 28, 2008 · 2 comments

in Uncategorized

My colleague in arms Leesa Barnes has been at the end of some good ol’ sledging*, it would seem. As she points out on her latest post, there are those who are calling her Telesummit a ‘get rich quick scheme’ and some bizarre attempt to snag some Google keyword love. Even one of the sledgers, […]

{ 2 comments }

7 tips for real-world businesses in SL

by Lee Hopkins on February 21, 2008 · 2 comments

in marketing,second life

Courtesy of Greg Verdino of crayon comes news of a white paper (pdf) from Elastic Collision, a virtual worlds agency, on building business equity in Second Life.

{ 2 comments }