Marketers today need to teach their customers about identifying their own needs. It’s not enough anymore to just deliver a new gadget— now you have to create tactful relationships with consumers and customers, make them integral to a company’s bottom line, figure out new ways to reward customer behavior and bring about stronger brand loyalty.
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Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.
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The immediacy and ease of mobile lead generation is resulting in increased sales and delivery of information across all forms of business, and it is necessary for all organisations to keep up to date with the latest developments. According to B2C, Morgan Stanley are predicting that mobile marketing spend with increase by somewhere between five to ten times over the next four years.
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When you next prepare to mount a marketing campaign for your business, keep in mind some of the tools and techniques that presidential candidates put to use and allow these to serve as a model, guiding your decisions.
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3. Develop Quality Content – Social media like Facebook and Twitter are just digital permission marketing. People choose to follow or like your page, but they won’t make a return visit if the only thing you churn out is marketing material. On social media and in a monthly e-newsletter, write (or hire a writer) to generate quality content that’s relevant and helps your clients and customers become more informed about your industry. Even if you’re not directly promoting a product you sell, you’re building trust for when it’s time for them to make a purchase.
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Like any new opportunity, the potential for social media to enhance the relationship between a brand and its consumers can have a dark side if marketers don’t understand proper use and cultural expectations of the technology. Marketers who view social media as simply another venue to bombard customers with ads can easily come across as crass and unfeeling in the dialogue-driven online culture. Yet, for companies that use social media as an opportunity to get a better sense of customer expectations and to open an honest dialogue, markets can grow exponentially.
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As with any tool, there is a right and a wrong way to use SMS marketing to your advantage. If you just go in blindly with hard-selling tactics and without obtaining proper permission beforehand, you’re highly unlikely to see positive results from your campaign.
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Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins Tweet
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Rick Sarouk has written a guest article for me over on my articles website. Entitled 7 Ways to Utilize Facebook Timeline for Business, Rick’s article covers: 1. Establish Your Brand Image 2. Promote Your Product & Services Simultaneously 3. Offer Promotional Deals 4. Gain More Fans or Customers 5. Create Loyalty through Storytelling 6. Generate [...]
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Those very nice folks over at Hubspot are giving away some excellent white papers. Says Mike Crosson, Here are 10 free White Papers that are really helpful. 1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people http://bit.ly/GGdZQe The fastest-growing social media site ever has become a [...]
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Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
