Wherever you go online, you’re accustomed to using various apps and multimedia tools that help schedule events, perform tasks and communicate better with others. Companies that want to provide top customer support clearly need to study and implement these technologies into their own websites. VeriShow, a real-time live help solution, has done just that, by [...]
It’s a brilliant piece of user-generated campaigning, and something that every organisation needs to be prepared to counter when it happens to them
Facebook Fan Pages are a wonderful way to find an audience among internet users and then bring those users together in one place.
It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+ (as I did on Facebook) as a way of testing how it all works for businesses. Michelle [...]
Ben Teoh and Michael Roelink have come up trumps with two cool articles about QR codes: How To Embed A Custom Logo Design In A QR Code | Content Developer HOW TO: Make Your QR Codes More Beautiful Feel free to read and learn. Nice finds, gentlemen! Technorati Tags: ben teoh, michael roelink, qr [...]
DAN IS a marketing consultant based in Melbourne who services the small/micro business market. She interviewed me recently and the interview is now ‘live’. Dan’s excellent podcast is able to be subscribed to on iTunes – visit the iTunes podcast’s page. You can listen to Dan’s podcast over at iTunes and podomatic. You can also [...]
It’s time to go beyond the simple metrics of opens and clicks to more meaningful metrics that truly give marketers insights.
South By SouthWest occurred recently (alas, we don’t have anything like it here in Australia) and Eloqua hosted a SXSW panel called “Media Tomorow: the Message is the Messenger.” Joe Chernov, Eloqua’s Director of Content Marketing, went into SoftwareAdvice.com’s offices to discuss the panel. “We also know our communications department needs to adapt to what’s [...]