Wherever you go online, you’re accustomed to using various apps and multimedia tools that help schedule events, perform tasks and communicate better with others. Companies that want to provide top customer support clearly need to study and implement these technologies into their own websites. VeriShow, a real-time live help solution, has done just that, by [...]
{ 0 comments }
It’s a brilliant piece of user-generated campaigning, and something that every organisation needs to be prepared to counter when it happens to them
{ 0 comments }
Facebook Fan Pages are a wonderful way to find an audience among internet users and then bring those users together in one place.
{ 0 comments }
It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+ (as I did on Facebook) as a way of testing how it all works for businesses. Michelle [...]
{ 4 comments }
Ben Teoh and Michael Roelink have come up trumps with two cool articles about QR codes: How To Embed A Custom Logo Design In A QR Code | Content Developer HOW TO: Make Your QR Codes More Beautiful Feel free to read and learn. Nice finds, gentlemen! Technorati Tags: ben teoh, michael roelink, qr [...]
{ 5 comments }
THOSE BUSY RAGANITES have again come up trumps with an excellent article for fledgling social media managers. …you are your company’s social media marketing team. Whether you fought for this assignment (are you insane?) or your boss simply plopped you into the role, being the front person for your company’s social media success or failure [...]
{ 0 comments }
It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.
{ 0 comments }
DAN IS a marketing consultant based in Melbourne who services the small/micro business market. She interviewed me recently and the interview is now ‘live’. Dan’s excellent podcast is able to be subscribed to on iTunes – visit the iTunes podcast’s page. You can listen to Dan’s podcast over at iTunes and podomatic. You can also [...]
{ 2 comments }
It’s time to go beyond the simple metrics of opens and clicks to more meaningful metrics that truly give marketers insights.
{ 0 comments }
South By SouthWest occurred recently (alas, we don’t have anything like it here in Australia) and Eloqua hosted a SXSW panel called “Media Tomorow: the Message is the Messenger.” Joe Chernov, Eloqua’s Director of Content Marketing, went into SoftwareAdvice.com’s offices to discuss the panel. “We also know our communications department needs to adapt to what’s [...]
{ 0 comments }
Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
Business Proposal Software - Accurately quote your business proposals, multiply your profitability, brand yourself as a top professional and close the sale. Proposal Kit helps you demonstrate that you are the right professional for your customers. Proposal Kit has been proven for over a decade as the mission-critical, easy, customizable and accurate solution for how to write a proposal.
Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
These links open in new browser window
Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
