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Social media predictions for 2013

by Lee Hopkins on March 1, 2013

in clippings

Looking at what sites are hot, what sites are not and what metrics are worthy of attention, Dell’s panel of experts offer some fascinating insights.

HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication […]

A GREAT slideshow from Hootsuite (downloadable pdf) on the importance of and how to measure social media.

Ragan have written a great piece on the five essential metrics you should be tracking via Facebook Insights. In essence, the five areas are: Tab views; External referrals; Post feedback; Monthly active users; and Page views. Raganite Arik Hanson gives great detail on ‘why’ you should be tracking those metrics over on Ragan’s PR Daily. […]

Google Analytics and the Power User Guide

by Lee Hopkins on September 13, 2010

in tools

Rreading it in its native pdf state allows you to watch embedded videos

Metrics: diagnostic versus objective

by Lee Hopkins on May 11, 2010 · 1 comment

in clippings

Metrics: the answer MUST be relevant to the question

That master of good sense and social media wisdom, David Berkowitz, recently wrote about the 100 metrics an organisation can use to gauge its effectiveness in reaching out via social media tactics. Those metrics include such elements as 31.  Change in search engine rankings for the site linked to through social media 32.  Change in […]

Laurel has put together a tasty slidedeck on what SocMed is from a corporate perspective (aka ‘Why The Heck I Should Care’) and I love the images she uses.