now face two challenging questions: How are these advances changing the business-consumer relationship? And, how should my business react to these shifts?
{ 0 comments }
mobile
A great infographic from KISSmetrics has just arrived, showing the transformative nature of mobile technologies
{ 0 comments }
The immediacy and ease of mobile lead generation is resulting in increased sales and delivery of information across all forms of business, and it is necessary for all organisations to keep up to date with the latest developments. According to B2C, Morgan Stanley are predicting that mobile marketing spend with increase by somewhere between five to ten times over the next four years.
{ 2 comments }
As with any tool, there is a right and a wrong way to use SMS marketing to your advantage. If you just go in blindly with hard-selling tactics and without obtaining proper permission beforehand, you’re highly unlikely to see positive results from your campaign.
{ 0 comments }
The event was held to launch Optus’ ‘Future of Business’ report, the research and analysis for which was conducted by Deloitte Access Economics. The report is no small offering: the public face of it comprises two documents, ‘Research and Findings’ and ‘Analysis and Insights’. This is a heavy-duty piece of research.
{ 0 comments }
I can fully understand why the Voyager Pro HD has won a few awards; the quality of the call is amazing. And I like that both headsets allow you to stream music, podcasts, internet radio, GPS directions and more through your ear. The Marque M155 even looks like it was purpose-built for your iPhone! The [...]
{ 1 comment }
Optus has just released some shocking statistics concerning the state of Australian small-medium businesses and Australian consumers. In effect, Aussie businesses are way behind their customers and potential clients. Here’s some of the key take-aways: 48 per cent of Australian SMBs don’t have a website for their business; More than a quarter of Australian SMBs [...]
{ 0 comments }
You can use the low-cost/high-touch tools of social media to service your customers and business leads, can’t you?!
{ 1 comment }
What a great headline, huh?!! It’s also a finding from research Norton conducted1 into how Australians feel about their mobile phones (in particular, smartphones). The survey also found that 42 per cent of consumers in Australia have fallen victim to mobile phone loss or theft, yet only 41 per cent of Australian consumers have a [...]
{ 4 comments }
if you aren’t ensuring that every interaction you have with your audience is mobile-friendly then you will increasingly look old and irrelevant
{ 2 comments }
