neville hobson

There’s a fabulous discussion and dissection of the ‘Komen for the Cure’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle.

Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases, prep your CEO and organise your mainstream media response. That was then. This is now. Today the social world spreads […]

FIR listener survey: please complete it

by Lee Hopkins on September 7, 2011

in clippings,podcasting,pr

THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six years, THE must-listen podcast for we communicators. Every couple of years Neville Hobson and Shel Holtz run a listener survey, to gauge their audience’s satisfaction or […]

Do we HAVE to social media?

by Lee Hopkins on June 3, 2011

in pr,strategy

I HAD an interesting discussion with a client yesterday about the ‘Rip & Roll’ kerfuffle that occurred recently. Synopsis: Billboards and bus shelter ads appeared in Brisbane showing two gay men, one of which was holding a condom. Pretty quickly the outdoor advertisement company, adShel, started receiving complaint phone calls about the ads from members […]

THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia […]

Reputation: it’s a big thing

by Lee Hopkins on May 17, 2011 · 2 comments

in clippings

The IABC (International Association of Business Communicators) are putting on a 12-series of webinars addressing the very issue of Reputation.

THIS WEEKEND, whilst relaxing at one of the numerous vineyard cellar doors we enjoy here in the Adelaide Hills, I stumbled across a post written many months ago by my personal comms guru, Shel Holtz. The article was about an example of the power of HTML5 (the next specification of web coding) that we communicators […]

Wow! This crept up on me quietly (although I wonder how anything could creep up on you noisily…) It was five years ago today that I started this blogging lark. Don’t worry, I’ve promised my wife it’s just a fad and that it won’t last. My inspiration for blogging came from interacting with Shel Holtz, […]

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If YOU haven’t yet figured out this Twitter thing, might I suggest you buy a copy of ‘the twitter book’ #twitterbook