A mobile phone salesman from Wales sings like this? Paul Potts’ days as a phone salesman are surely numbered, if there is any justice in the world. BTW – I have no idea who the female in the middle of the panel is, but I cried with her. Judging by the 8,327 comments left on [...]
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Reproduced from Ike Piggott’s superb blog, Occam’s RazR. Jimmy Lee Sudduth passed away over the weekend. A new star in heaven burns brightly tonight.
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Fresh on the heels of that fabulous video comes a tweet from Jeremy Pepper and a link to what is probably the saddest song ever written: Alone Again (Naturally) by Gilbert O’Sullivan. Once you hear it you never forget it. Tons of comments to this YouTube video, but ‘idlerumors’ sums it up for me: “By [...]
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Courtesy of the dapper and debonair Mark Ragan comes an invitation to join in his new sandpit. Mark’s latest web creation is MyRagan, a MySpace for business communicators. Like all good Web2.0 tools, it’s in “public beta” phase — so come in now and grab a place at the table for yourself before all the [...]
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Thirty-six, that is, in the Top 100 Aussie blogs listing compiled by motivational author and speaker Craig Harper. You’ll have to visit his site and scroll a fair way down the page, keeping your eyes peeled to the right-hand nav bar. Under the picture of Albert Einstein you’ll find a table listing the Top 100. [...]
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Me ol’ china plate Paull Young has snaffled himself a cracking job! You may remember that Paull left our fair shores a few month’s ago for a ’round-world’ exploration of this new communications society. Paull travelled here, there and yes, even everywhere to talk with the wise, the famous, the infamous and the oblique of [...]
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Ike Piggot is back! Ike used to run a great blog on ‘communication’, but his biggest worry was always that anything he wrote may have rubbed off on his employer, the Red Cross. As Ike has a heart as big as Manhattan, that’s something that really concerned him, so he stopped blogging just in case [...]
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Some days I follow Pauline Collins’ lead and start having a conversation with the wall in front of me. “Hello wall,” I say. It never talks back, which is a good thing probably. Shirley Valentine: Hiya Wall.[to the camera]Shirley Valentine: Well what’s wrong with that? There’s a woman three doors down talks to her microwave. [...]
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Okay, maybe not tomorrow morning… But someone was proposed to on her recent holiday to the UK — and the chappy who has ‘snagged’ her is a very, very lucky chappy indeed. Congratulations, Henriette! Perhaps you’re not so toothless after all, you babe you! … Technorati : henriette weber andersen, toothless tiger Tweet
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A s a way of avoiding commencing another 4,000 word essay I’ve been skipping through a new book by Paul Ginsborg, The Politics of Everyday Life: Making Choices, Changing Lives. Currently Professor of Contemporary European History at the University of Florence, Ginsborg comes to me with gilded academic qualifications – no fool, he. Casting his [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
