My good friend Shel Holtz is the latest in the long line-up of folks who are discovering that all that is Apple is not gold. Like Ben, I was thinking of investing in an iPod (60gb for my music and video collection) but perhaps Creative might get my business after all — why support a [...]
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The very wise and erudite Andrea Weckerle (‘rhymes with ski’) has been wondering if some bloggers’ propensity to share part of their personal world on their business blog is a good or bad thing. Regular readers of my own blog know that I am no stranger to sharing some of the more ‘personal’ aspects of [...]
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A good friend of mine, John, is the brains behind GearPlus. GearPlus is a site full of gossip and great info about the Australian pro audio scene, in which John has been a significant player for many, many years. John and I first met in 1985 when I was in the Australian Air Farce and [...]
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Neville Hobson has taken Steve Rubel to task over Steve’s recent consideration that Second Life is more escapism than reality (and to which Steve has graciously linked). As Neville says, I think Second Life presents an alternative reality – a parallel place, if you will, where you can construct a viable approximation of a real [...]
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I have started a new semester at college and as anyone who has had even a passing glance at the Bible can attest, some of the books are not the most riveting reading you’ve ever had. ‘Numbers‘, for example, is a book that I could easily use as a cure for insomnia. So I picked [...]
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Okay, I’ll ‘come out’ and admit it — I’m a Shelaholic. The man could go and make Jeffrey Dahmer look like a kindergarten teacher and I’d still read him. Shel has the most amazing set of credentials: he is prescient — he is able to read the winds of change he is a prophet — [...]
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Maestro Cook Ben Haslem points to a massive faux pas over at Australia’s leading nationally-distributed newspaper, The Australian (a Murdoch-owned paper). The Australian is published and produced in Sydney, a city which whilst somewhat beautiful (well, the harbour at least) also has a reputation for being somewhat self-absorbed. In a recent advert/editorial feature, drop-dead gorgeous [...]
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My previous post on the possibility of a female PR calendar obviously ruffled a few feathers. That was certainly not the intention of the post and I unreservedly apologise to those who were offended. The post was very much a tongue-in-cheek one, however there was a section of my audience (and some who probably will [...]
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You know all those admonitions from many pundits about not leaving stupid photos of yourself up on MySpace, or posting those ‘I love you Mary’ teenage angst poems or Slipknot lyrics on your blog? You know why we have been banging on about that for so long? Because one day, just when you don’t want [...]
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I am very proud to announce that, in co-operation with BrainCorp, my Strategic Business Writing face-to-face course is now available to be taken online. The same 5-day course for which clever folks pay $3,500 can now be snapped up for just $750, and you get to have me mark your homework! You can order the [...]
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I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.
Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:
1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!
2. Random web surfing (continuing to surf after you’ve found the information you need)
3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day
4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day
5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write
6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours
7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)
Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.
As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.
How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.
If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.
Wise words, indeed. Get a copy of this brilliant book and be careful out there…
I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.
Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.
Making Social Media Work for Your Business - just published!
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees
- for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
