pr

Much has been written about examples of incivility—the flame wars, the death threats, the ‘trolls’. But very little has been written on what to do about it if you are the victim yourself, or your organisation is. And nothing has been written as succinctly and calmly as this book

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Social media is a risk. You risk expending energy on something that won’t reap you the rewards you seek. But that is true of any business activity. If you contact me or one of the aforementioned professionals, you stand a far greater chance of your activities actually reaping dividends.

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Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins

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There’s a fabulous discussion and dissection of the ‘Komen for the Cure’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle.

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Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases, prep your CEO and organise your mainstream media response. That was then. This is now. Today the social world spreads […]

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Google+ Pages

by Lee Hopkins on November 9, 2011 · 4 comments

in clippings,marketing,pr,strategy,tools

It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+ (as I did on Facebook) as a way of testing how it all works for businesses. Michelle […]

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Is Social Media Bad for PR?

by Lee Hopkins on October 11, 2011 · 1 comment

in pr

You can target your message to specific people, and you can even add videos and images. You can develop relationships with the public without ever having to leave your computer.

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SHEL HOLTZ APPEARED in Sydney recently for a full-day workshop on the nexus of social media and PR

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FIR listener survey: please complete it

by Lee Hopkins on September 7, 2011 · 0 comments

in clippings,podcasting,pr

THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six years, THE must-listen podcast for we communicators. Every couple of years Neville Hobson and Shel Holtz run a listener survey, to gauge their audience’s satisfaction or […]

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One of my ‘must have’ books on my bookshelf, I cannot rate this book highly enough. You’d be mad to miss out buying a copy for yourself.

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