Perhaps Allan and I might stay for TWO cups of tea, then…
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pr
The Director of the North Bend Visitor & Convention Bureau, Coos Bay — @oregonkat — and her colleague @TravelCoosBay have conspired to create a flickr group in order to encourage me to visit their hamlet.
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The firms caused a stir by using the phrase Jedem das Seine, a version of “to each his own,” which also hung above the entrance to Buchenwald
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Kryptonite giveaway – someone better tell Superman
by Lee Hopkins on April 4, 2008 · 5 comments
in marketing
Donna Tocci over at Kryptonite is back from a huge ‘jolly’ as we know them here at BetterComms Towers. A ‘jolly’ means an event or a trip that was fun, probably involved alcohol in some form or another, and was most importantly ‘without cost’. Donna has been at a trade show and is flush with [...]
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Socially useful sites — ‘what I think about something’ — is the next phase of evolution for social networks, who are mostly currently at the ‘who I am as a person’. Tying in nicely with my report this week for FIR comes an article from the Beeb about the next development in social networks. Already [...]
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Culture watch: Make sure you check your details
by Lee Hopkins on April 1, 2008 · 0 comments
in marketing
If you are attempting to engage with a new audience, please ensure you check your facts first before committing anything to print. I say this because a poster I saw on Facebook for Eve (I’m guessing a US singer) had some extra dates added to the bill, including here in Adelaide. One of the many [...]
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Up at Adtech I finally got to meet the legendary Cameron Reilly. Who he, you ask? Cam (he probably hates being called that, but using his own style, “bugger it”) is the owner of the very large brains behind The Podcast Network, Australia’s largest independent media company. His own podcast, one of the many on [...]
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My mate Gerry McCusker has let us know that even Social Media experts are not too other-worldly as to be excused when they make a ‘stuff up’. Gerry is getting the good ol’ Aussie “irrits” (rhyming slang for “sh!ts”) with Elizabeth Albrycht‘s newcommreview, pointing out that a comment he popped up in response to a [...]
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Sometimes the French astound me. A country that has given birth to such astonishing intellectualism, culture and romance has also given us some very funny moments at its expense. The latest is the French blogosphere going ‘up in smoke’ about a politician doing what we have for years been suggesting they should do: monitor the [...]
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It’s out now, folks! [updated: links now work -- oops!] Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller. (pssst… it’s free) In this year’s Edition every chapter has either been written from scratch or ferociously updated: Introduction Australian organisations: [...]
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