That wise, erudite and all-round wonderful Canadian communications chanteuse, Donna Papacosta, points us to the importance of voice training, whether we are podcasters, newsreaders or just plain-ol-’ornery conference speakers and presenters. Donna recommends the Dr Seuss books, as does the resident sage at Voices.com’s Vox Daily blog, Stephanie Ciccarelli. As Nancy, one of the commentors [...]
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I‘m quite stunned… in the space of only a few days I have received two lovely lots of feedback about the presentation and training course I ran in Sydney. Apparently I was rated a favourite speaker for half of the attendees, and my presentation ‘What makes Australians click?’ opened up new ways of thinking about [...]
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The presentation I gave last week in Sydney for the National PR Convention is now available for download. The zip files come in two flavours: Office2007 and Office95-2003. The videos will play if you have the shockwave plug-in on your system. If you don’t, download it, install it and reboot for it to work and [...]
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WOW! The small number of attendees was is a disservice to the convention itself. The speakers were all interesting, with ideas and insights far in excess of the fee attendees were charged to be there. That’s not just my view — that was a view expressed to me enthusiastically by a couple of attendees over [...]
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And news just in: From the “For those of you who can’t get enough of me” Department (ahem), you’ll be pleased to note that I will be running a pre-summit afternoon workshop on social media at Melcrum’s 4th Annual Strategic Communication Management Summit in scrumptious Sydney. I’m running the workshop on Tuesday 31st July, with [...]
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Just a reminder… I’m speaking at the 8th National Public Affairs Convention in Sydney next month (10-11 May) and I’d love to see you there. It will be a brilliant event — on the day I’m speaking, Thursday, the lineup of fellow platform huggers includes: Sue Murray, CEO National Breast Cancer Foundation on changing public [...]
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8 is a lucky number for some, and I’m hoping it will be pleasant for me, too. I’m presenting at the 8th National Public Affairs Conference on 10-11 May, at the lovely Wesley Conference Centre in Sydney [brochure-pdf]. I am talking about: What makes Australians click? Online consumer trends Media habits of generations Y and [...]
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A useful couple of posts by my good mate Trevor Cook made me sit up and throw a few extra snags on the BetterComms Towers diamond-and-ruby-encrusted staff barbeque. Food is a good tool for contemplation, I find. Firstly, Trevor points out that the Cluetrain Manifesto may have ‘had its day’ and business is returning to [...]
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The Divine Miss M launches herself into the vidcasting space with a cracker of a first video. Entitled The Breadcrumb Approach: Four Keys to a Crowded Trade Show Presentation, her short video is chock-full of good information, confirming why she is so good and so popular at what she does. Like Heidi once said, she [...]
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My “Tech Man” Amit Agarwal over at Digital Inspiration has proven once again that females will always ‘have it’ over us males — kinda like a caveman thing… In his post Amit lists his preferred choice of four female vidbloggers as ‘most beautiful’. Me? I still reckon Joanne Colan from Rocketboom is the one to [...]
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I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.
Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:
1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!
2. Random web surfing (continuing to surf after you’ve found the information you need)
3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day
4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day
5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write
6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours
7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)
Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.
As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.
How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.
If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.
Wise words, indeed. Get a copy of this brilliant book and be careful out there…
I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.
Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.
Making Social Media Work for Your Business - just published!
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees
- for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
