Technology is winning the race. As business marketers, we are compelled to keep up. As we increasingly shop for goods and services online, we can expect to interact more with messaging and live chat services. If you are serious about providing quality customer service and maintaining strong customer connections, then it’s time to seek opportunities to interact with your customers using live chat software, messaging services, live video hosting and more.
As communicators we need to step up and influence those above us that the seismic shift of communication that evangelists like myself and others keep trumpeting about is very real, very now and very important.
if you aren’t ensuring that every interaction you have with your audience is mobile-friendly then you will increasingly look old and irrelevant
A whole raft of interesting findings – I recommend you check them out.