Technology is winning the race. As business marketers, we are compelled to keep up. As we increasingly shop for goods and services online, we can expect to interact more with messaging and live chat services. If you are serious about providing quality customer service and maintaining strong customer connections, then it’s time to seek opportunities to interact with your customers using live chat software, messaging services, live video hosting and more.
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Ark Group (Australia), the publishers of many fine industry reports for professionals, have two of my own reports available for 50% off, until Dec 31st.
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Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.
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For many years there was a long-running debate amongst we commentators which ran along the lines of, “Should we even be strategising and measuring social media?” The argument went something like this: Since social media is (or should be) a pervasive element within organisations, then measuring it as if it were a mere marketing tool [...]
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I recently signed another report/book contract with Ark Group Publishing, this time to write on Social Media ROI.
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As communicators we need to step up and influence those above us that the seismic shift of communication that evangelists like myself and others keep trumpeting about is very real, very now and very important.
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I’m proud to announce that my report, ‘Making social media work for your business’ is now available for online purchase. Purchase in Australia ::: Purchase in UK This is the second report into social media that I’ve written for Ark Publications — the first written eighteen months ago. A lot has happened since then! Making [...]
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It’s getting very close. The publication, that is, of my second report into social media for Ark Group, and you can benefit from its impending arrival. AUD$100 pre-publication discount available until 5pm Monday 24 January 2011. Reserve your copy NOW. Go to Scribe or download a pdf order form. So how confident are you that [...]
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if you aren’t ensuring that every interaction you have with your audience is mobile-friendly then you will increasingly look old and irrelevant
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Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
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Measuring the Impact and ROI of Social Media
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
