roi

Repurposing your content for better ROI

by Lee Hopkins on January 30, 2014 · 0 comments

in marketing,seo,video

Guest post by John Terra. Repurposed content: the leftover turkey of effective SEO Anyone who’s even remotely an expert in Search Engine Optimization says the same thing: your content needs to be great! But creating quality content is time-consuming and is a drain on resources; necessary evils, sure, but still with a measure of pain. […]

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Social media predictions for 2013

by Lee Hopkins on March 1, 2013 · 0 comments

in clippings

Looking at what sites are hot, what sites are not and what metrics are worthy of attention, Dell’s panel of experts offer some fascinating insights.

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Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.

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My new report from Ark Group: Measuring the Impact and ROI of Social Media – By Lee Hopkins and Anne Bartlett-Bragg  is out. Pre-publication price $275 plus gst ($15 postage and handling) – save over a $100. Here’s the Order Form [pdf] and here’s a summary [pdf]. Packed with practical tips and real-world insights, this […]

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Chapter One explores the essential background to social media and explains why measuring and analysing social media metrics is so important to the success of any social media programme

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Lights off, somebody home

by Lee Hopkins on April 21, 2012 · 0 comments

in clippings,housekeeping

I recently signed another report/book contract with Ark Group Publishing, this time to write on Social Media ROI.

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WE’RE ON THE cusp of a major shift in business transformation, the interest in companies wanting to adopt social business is on the rise. Businesses are using social networking concepts to transform their business into a ‘social business’. According to IBM’s 2010 CEO Study, 57% of companies who have invested in social business tools have […]

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HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication […]

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It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.

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