Repurposing your content for better ROI

by Lee Hopkins on January 30, 2014 · 0 comments

in marketing,seo,video

Guest post by John Terra. Repurposed content: the leftover turkey of effective SEO Anyone who’s even remotely an expert in Search Engine Optimization says the same thing: your content needs to be great! But creating quality content is time-consuming and is a drain on resources; necessary evils, sure, but still with a measure of pain. […]


Social media predictions for 2013

by Lee Hopkins on March 1, 2013 · 0 comments

in clippings

Looking at what sites are hot, what sites are not and what metrics are worthy of attention, Dell’s panel of experts offer some fascinating insights.


Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.


My new report from Ark Group: Measuring the Impact and ROI of Social Media – By Lee Hopkins and Anne Bartlett-Bragg  is out. Pre-publication price $275 plus gst ($15 postage and handling) – save over a $100. Here’s the Order Form [pdf] and here’s a summary [pdf]. Packed with practical tips and real-world insights, this […]


Chapter One explores the essential background to social media and explains why measuring and analysing social media metrics is so important to the success of any social media programme

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Lights off, somebody home

by Lee Hopkins on April 21, 2012 · 0 comments

in clippings,housekeeping

I recently signed another report/book contract with Ark Group Publishing, this time to write on Social Media ROI.


WE’RE ON THE cusp of a major shift in business transformation, the interest in companies wanting to adopt social business is on the rise. Businesses are using social networking concepts to transform their business into a ‘social business’. According to IBM’s 2010 CEO Study, 57% of companies who have invested in social business tools have […]


HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication […]


It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.