Looking at what sites are hot, what sites are not and what metrics are worthy of attention, Dell’s panel of experts offer some fascinating insights.
{ 0 comments }
roi
Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.
{ 0 comments }
My new report from Ark Group: Measuring the Impact and ROI of Social Media – By Lee Hopkins and Anne Bartlett-Bragg is out. Pre-publication price $275 plus gst ($15 postage and handling) – save over a $100. Here’s the Order Form [pdf] and here’s a summary [pdf]. Packed with practical tips and real-world insights, this [...]
{ 0 comments }
For many years there was a long-running debate amongst we commentators which ran along the lines of, “Should we even be strategising and measuring social media?” The argument went something like this: Since social media is (or should be) a pervasive element within organisations, then measuring it as if it were a mere marketing tool [...]
{ 0 comments }
Chapter One explores the essential background to social media and explains why measuring and analysing social media metrics is so important to the success of any social media programme
{ 1 comment }
I recently signed another report/book contract with Ark Group Publishing, this time to write on Social Media ROI.
{ 0 comments }
WE’RE ON THE cusp of a major shift in business transformation, the interest in companies wanting to adopt social business is on the rise. Businesses are using social networking concepts to transform their business into a ‘social business’. According to IBM’s 2010 CEO Study, 57% of companies who have invested in social business tools have [...]
{ 0 comments }
HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication [...]
{ 0 comments }
It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.
{ 0 comments }
CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation
{ 0 comments }
