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CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation

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A GREAT slideshow from Hootsuite (downloadable pdf) on the importance of and how to measure social media.

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It’s time to go beyond the simple metrics of opens and clicks to more meaningful metrics that truly give marketers insights.

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simple yet powerful ‘plan of attack’ for conquering the CFOs

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Oh, how I wish I were there

by Lee Hopkins on November 8, 2010 · 0 comments

in clippings

Wishing you well, Richard and Joe, and knowing that the conference will be a blast!

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There are benefits to creating a social media strategy that is customised to your company, rather than just picking one up off the shelf (shockingly, I know of some digital consultancies that pretend to offer each client an individualised one, but in fact use the same template for all). Customising a strategy for your own […]

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But what we can’t do is tell you in advance whether Twitter is going to be a better bet for you than Facebook. Sorry.

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You can download an excellent and free Executive Report

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Metrics: diagnostic versus objective

by Lee Hopkins on May 11, 2010 · 1 comment

in clippings

Metrics: the answer MUST be relevant to the question

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Why this is interesting right now: Armenian folkloric culture is being expressed digitally through a major brand name to a Russian audience across the web. Amsterdam Worldwide is unveiling its first work for Pernod Ricard with the reinvention of Ararat – a legend and institution in the world of discerning brandy drinkers, I’m led to […]

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