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CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation

A GREAT slideshow from Hootsuite (downloadable pdf) on the importance of and how to measure social media.

It’s time to go beyond the simple metrics of opens and clicks to more meaningful metrics that truly give marketers insights.

simple yet powerful ‘plan of attack’ for conquering the CFOs

Oh, how I wish I were there

by Lee Hopkins on November 8, 2010

in clippings

Wishing you well, Richard and Joe, and knowing that the conference will be a blast!

There are benefits to creating a social media strategy that is customised to your company, rather than just picking one up off the shelf (shockingly, I know of some digital consultancies that pretend to offer each client an individualised one, but in fact use the same template for all). Customising a strategy for your own […]

But what we can’t do is tell you in advance whether Twitter is going to be a better bet for you than Facebook. Sorry.

You can download an excellent and free Executive Report

Metrics: diagnostic versus objective

by Lee Hopkins on May 11, 2010 · 1 comment

in clippings

Metrics: the answer MUST be relevant to the question

Why this is interesting right now: Armenian folkloric culture is being expressed digitally through a major brand name to a Russian audience across the web. Amsterdam Worldwide is unveiling its first work for Pernod Ricard with the reinvention of Ararat – a legend and institution in the world of discerning brandy drinkers, I’m led to […]