A GREAT slideshow from Hootsuite (downloadable pdf) on the importance of and how to measure social media.
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roi
It’s time to go beyond the simple metrics of opens and clicks to more meaningful metrics that truly give marketers insights.
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There are benefits to creating a social media strategy that is customised to your company, rather than just picking one up off the shelf (shockingly, I know of some digital consultancies that pretend to offer each client an individualised one, but in fact use the same template for all). Customising a strategy for your own [...]
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But what we can’t do is tell you in advance whether Twitter is going to be a better bet for you than Facebook. Sorry.
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Why this is interesting right now: Armenian folkloric culture is being expressed digitally through a major brand name to a Russian audience across the web. Amsterdam Worldwide is unveiling its first work for Pernod Ricard with the reinvention of Ararat – a legend and institution in the world of discerning brandy drinkers, I’m led to [...]
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