Two of the best speakers in the world on corporate communications are over here in Australia for two one-day events. Book these in your diary:
SYDNEY MASTERCLASS: A half day with Steve and Cindy Crescenzo – 3 Oct 2012
Strategic Creative Communications full-day workshop with Steve and Cindy Crescenzo – 4 Oct 2012
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Word reaches me from PRDaily that a group called the Council on Ethical Blogging and Aggregation—which includes the editors of Esquire, The Atlantic, New York magazine, Slate, and others—aims to draft a list of best practices for linking, aggregating, and curating content on blogs and websites. What they are looking to do is introduce some [...]
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There’s a fabulous discussion and dissection of the ‘Komen for the Cure’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle.
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Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases, prep your CEO and organise your mainstream media response. That was then. This is now. Today the social world spreads [...]
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I know that folks like Shel Holtz are big fans of Google+; time for me to ramp up my interest level, if only for the professional-level chats that occur there.
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SHEL HOLTZ APPEARED in Sydney recently for a full-day workshop on the nexus of social media and PR
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RECORDED AT A one-day workshop Shel Holtz ran in Sydney, 19th August 2011 Shel Holtz on SEO Thanks to IABC NSW for hosting the event. Technorati Tags: seo, shel holtz, iabc, iabc nsw, business communication, lee hopkins Tweet
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THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six years, THE must-listen podcast for we communicators. Every couple of years Neville Hobson and Shel Holtz run a listener survey, to gauge their audience’s satisfaction or [...]
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MY GREAT friend Shel Holtz interviewed me recently about what I’m up to with my doctorate. Here’s what I said… Lee Hopkins on Symbolic Convergence Theory and Twitter For Facebook fans, you’ll find the video over on YouTube. Technorati Tags: shel holtz, symbolic convergence theory, twitter, business communication, lee hopkins Tweet
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Measuring the Impact and ROI of Social Media
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
