social marketing

Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.

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Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.

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It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.

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All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.

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So it was fantastic to finally chat with someone who, like me, believes that email is STILL a fundamental part of the marketing toolkit.

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A social media/social networking marketing campaign needs to be carefully thought through and not just bashed out in any ol’ fashion. ‘On the cheap’ is not clever when your market is savvy and super-cynical online residents. Dido shows how it can be done…

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