G’day! Thanks for returning!
Why this is interesting right now: Armenian folkloric culture is being expressed digitally through a major brand name to a Russian audience across the web.
Amsterdam Worldwide is unveiling its first work for Pernod Ricard with the reinvention of Ararat – a legend and institution in the world of discerning brandy drinkers, [...]

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Letting employees speak: Telstra and employee social media training

by Lee Hopkins on December 17, 2009 · View Comments

in PR, Second Life & 3D virtual worlds, ethics, internal communications, marketing, nonverbal communication, strategy, tools

The participants around the board room table viewed me with some skepticism. I was right, guys, wasn’t I

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Toyota and that social media disaster

by Lee Hopkins on December 16, 2009 · View Comments

in PR, marketing, strategy

Tim Burrowes from ‘always great for a read’ ad/pr blog Mumbrella has a great take on the social media disaster that is the Toyota Yaris fiasco.
As he says,
“Going back to the cause of this, a big part of the issue is a cultural one. This could have happened to many ad agencies other than [...]

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BCR055: Dinner with Adrian Cropley

by Lee Hopkins on November 29, 2009 · View Comments

in BCR pod/vidcast, podcasting

fabulous dinner recently with self and the equally fabulous Adrian Cropley

BCR055: Dinner with Adrian Cropley at a greasy spoon [62:41m]: Play Now | Play in Popup | Download

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Dave Berkowitz has six questions for 100 metrics

by Lee Hopkins on November 25, 2009 · View Comments

in PR, blogging, marketing, micro-blogging, podcasting, strategy, tools, videoblog

That master of good sense and social media wisdom, David Berkowitz, recently wrote about the 100 metrics an organisation can use to gauge its effectiveness in reaching out via social media tactics.
Those metrics include such elements as
31. Change in search engine rankings for the site linked to through social media
32. Change in search [...]

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