Looking at what sites are hot, what sites are not and what metrics are worthy of attention, Dell’s panel of experts offer some fascinating insights.
{ 0 comments }
social media
I’ve just finished reading a superb introductory textbook on social business, invaluable reading for those executives who are thinking of taking their organisation into the social space.
{ 0 comments }
Social media crises on the rise – yet most companies are ill-prepared. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. While the incidence of social media crises is on the rise, we found that more than three-fourths (76%) could have been diminished or averted had companies invested internally.
Altimeter’s Social Hierarchy of Needs: Foundation, Safety, Formation, Enablement, Enlightenment
{ 0 comments }
Guest post by Stan Johnson The state of the real estate market all depends on who you ask. Some say it’s up, others say it’s down. Some cite that it’s a buyer’s market, while others insist that a seller holds the power. Numbers are debatable across the board, especially once you break things down by [...]
{ 0 comments }
Marketers today need to teach their customers about identifying their own needs. It’s not enough anymore to just deliver a new gadget— now you have to create tactful relationships with consumers and customers, make them integral to a company’s bottom line, figure out new ways to reward customer behavior and bring about stronger brand loyalty.
{ 0 comments }
Ark Group (Australia), the publishers of many fine industry reports for professionals, have two of my own reports available for 50% off, until Dec 31st.
{ 1 comment }
Instagram broke its single-day record for photo sharing on Thanksgiving, as U.S. users shared 10 million images at a peak rate of 226 photographs per second, the company said. That’s about twice Instagram’s daily average, but only a fraction of the 300 million photos shared daily on Facebook. "It shows Instagram still has a long [...]
{ 0 comments }
Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.
{ 2 comments }
For me, I’ve grown tired of Twitter but am enjoying my time on Instagram, and I’m noticing more and more of my Facebook friends on Instagram too.
{ 0 comments }
Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.
{ 0 comments }
