Coca-Cola’s announcement late last year that the traditional corporate website is dead created ripples when they said it and those ripples can still be felt today. Just yesterday I was with a business that is looking to refresh its website and I mentioned Coke’s viewpoint – backed up by data showing traffic increases in the […]
by Lee Hopkins on January 23, 2014
by Lee Hopkins on January 10, 2014
It’s an old post, but I recently came across Mark Traphagen’s post about Google Chairman Eric Schmidt’s controversial comments on Google and verified online profiles. Says Schmidt: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the […]
by Lee Hopkins on October 24, 2013
Guest post by Melissa Collett Social media is becoming increasingly important to more and more of us. It is a topic that we hear about often but it doesn’t need to make your head spin. There are many social media platforms available but knowing how Twitter, Facebook, LinkedIn and other social media forms can benefit […]
Looking at what sites are hot, what sites are not and what metrics are worthy of attention, Dell’s panel of experts offer some fascinating insights.
I’ve just finished reading a superb introductory textbook on social business, invaluable reading for those executives who are thinking of taking their organisation into the social space.
by Lee Hopkins on January 26, 2013
Social media crises on the rise – yet most companies are ill-prepared. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. While the incidence of social media crises is on the rise, we found that more than three-fourths (76%) could have been diminished or averted had companies invested internally.
Altimeter’s Social Hierarchy of Needs: Foundation, Safety, Formation, Enablement, Enlightenment
Guest post by Stan Johnson The state of the real estate market all depends on who you ask. Some say it’s up, others say it’s down. Some cite that it’s a buyer’s market, while others insist that a seller holds the power. Numbers are debatable across the board, especially once you break things down by […]
by Lee Hopkins on December 18, 2012
Marketers today need to teach their customers about identifying their own needs. It’s not enough anymore to just deliver a new gadget— now you have to create tactful relationships with consumers and customers, make them integral to a company’s bottom line, figure out new ways to reward customer behavior and bring about stronger brand loyalty.
by Lee Hopkins on December 7, 2012 · 1 comment
Ark Group (Australia), the publishers of many fine industry reports for professionals, have two of my own reports available for 50% off, until Dec 31st.
Instagram broke its single-day record for photo sharing on Thanksgiving, as U.S. users shared 10 million images at a peak rate of 226 photographs per second, the company said. That’s about twice Instagram’s daily average, but only a fraction of the 300 million photos shared daily on Facebook. "It shows Instagram still has a long […]