social media

Coca-Cola’s announcement late last year that the traditional corporate website is dead created ripples when they said it and those ripples can still be felt today. Just yesterday I was with a business that is looking to refresh its website and I mentioned Coke’s viewpoint – backed up by data showing traffic increases in the […]

{ 0 comments }

It’s an old post, but I recently came across Mark Traphagen’s post about Google Chairman Eric Schmidt’s controversial comments on Google and verified online profiles. Says Schmidt: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the […]

{ 0 comments }

Guest post by Melissa Collett Social media is becoming increasingly important to more and more of us. It is a topic that we hear about often but it doesn’t need to make your head spin. There are many social media platforms available but knowing how Twitter, Facebook, LinkedIn and other social media forms can benefit […]

{ 0 comments }

Social media predictions for 2013

by Lee Hopkins on March 1, 2013 · 0 comments

in clippings

Looking at what sites are hot, what sites are not and what metrics are worthy of attention, Dell’s panel of experts offer some fascinating insights.

{ 0 comments }

Social business textbook gets to the nub

by Lee Hopkins on February 8, 2013 · 0 comments

in clippings

I’ve just finished reading a superb introductory textbook on social business, invaluable reading for those executives who are thinking of taking their organisation into the social space.

{ 0 comments }

Social media crises on the rise – yet most companies are ill-prepared. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. While the incidence of social media crises is on the rise, we found that more than three-fourths (76%) could have been diminished or averted had companies invested internally.

Altimeter’s Social Hierarchy of Needs: Foundation, Safety, Formation, Enablement, Enlightenment

{ 0 comments }

Facebook advertising for real estate agents

by Lee Hopkins on January 25, 2013 · 0 comments

in marketing

Guest post by Stan Johnson The state of the real estate market all depends on who you ask. Some say it’s up, others say it’s down. Some cite that it’s a buyer’s market, while others insist that a seller holds the power. Numbers are debatable across the board, especially once you break things down by […]

{ 0 comments }

Marketers today need to teach their customers about identifying their own needs. It’s not enough anymore to just deliver a new gadget— now you have to create tactful relationships with consumers and customers, make them integral to a company’s bottom line, figure out new ways to reward customer behavior and bring about stronger brand loyalty.

{ 0 comments }

Get your social media knowledge for 50% off!

by Lee Hopkins on December 7, 2012 · 1 comment

in clippings,tools

Ark Group (Australia), the publishers of many fine industry reports for professionals, have two of my own reports available for 50% off, until Dec 31st.

{ 1 comment }

Instagram had a big Thanksgiving

by Lee Hopkins on November 27, 2012 · 0 comments

in clippings

Instagram broke its single-day record for photo sharing on Thanksgiving, as U.S. users shared 10 million images at a peak rate of 226 photographs per second, the company said. That’s about twice Instagram’s daily average, but only a fraction of the 300 million photos shared daily on Facebook. "It shows Instagram still has a long […]

{ 0 comments }