social media

Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.

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BCR096: Is Instagram the new Twitter?

by Lee Hopkins on October 24, 2012 · 0 comments

in bcr pod/vidcast,video

For me, I’ve grown tired of Twitter but am enjoying my time on Instagram, and I’m noticing more and more of my Facebook friends on Instagram too.

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Social media ROI is more than just saying, “We grew 1,000 fans this month”; it’s saying why it is important that we grew 1,000 fans, and what the business outcome is of such growth.

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My new report from Ark Group: Measuring the Impact and ROI of Social Media – By Lee Hopkins and Anne Bartlett-Bragg  is out. Pre-publication price $275 plus gst ($15 postage and handling) – save over a $100. Here’s the Order Form [pdf] and here’s a summary [pdf]. Packed with practical tips and real-world insights, this […]

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May I have your permission?

by Lee Hopkins on August 28, 2012 · 0 comments

in marketing

3. Develop Quality Content – Social media like Facebook and Twitter are just digital permission marketing. People choose to follow or like your page, but they won’t make a return visit if the only thing you churn out is marketing material. On social media and in a monthly e-newsletter, write (or hire a writer) to generate quality content that’s relevant and helps your clients and customers become more informed about your industry. Even if you’re not directly promoting a product you sell, you’re building trust for when it’s time for them to make a purchase.

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Social media is a risk. You risk expending energy on something that won’t reap you the rewards you seek. But that is true of any business activity. If you contact me or one of the aforementioned professionals, you stand a far greater chance of your activities actually reaping dividends.

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The event was held to launch Optus’ ‘Future of Business’ report, the research and analysis for which was conducted by Deloitte Access Economics. The report is no small offering: the public face of it comprises two documents, ‘Research and Findings’ and ‘Analysis and Insights’. This is a heavy-duty piece of research.

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Mohsin Ghafoor and Trinity Martin have written an excellent article on the Outlook site, the online journal of high-performance business. The journal has an iPad app, making reading easier. In the article, ‘Six ways social media technologies accelerate large-scale change’, they make some compelling arguments.

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If an organisation wishes to engage effectively in the social media space, it needs to manage change within the organisation at all levels—senior, middle and operational.

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Rick Sarouk has written a guest article for me over on my articles website. Entitled 7 Ways to Utilize Facebook Timeline for Business, Rick’s article covers: 1. Establish Your Brand Image 2. Promote Your Product & Services Simultaneously 3. Offer Promotional Deals 4. Gain More Fans or Customers 5. Create Loyalty through Storytelling 6. Generate […]

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