I have updated my resources page to include some red-hot material
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innovative communication for innovative communicators
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I have updated my resources page to include some red-hot material
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by Lee Hopkins on September 7, 2009 · View Comments
in PR, blogging, customer service, internal communications, marketing, micro-blogging, podcasting, tools, videoblog
The wise communicator will get involved as soon as possible, even if just in a small way, lest their own career prospects become limited
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You may have seen the ‘shift’ video (I play it all the time in my workshops) but this will be the follow-up (and same music, too!)
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a two-hour workshop presentation to a fabulous group of HR pros at the AHRI 2009 Conference in Sydney
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by Lee Hopkins on May 15, 2009
in PR, Second Life & 3D virtual worlds, blogging, book review, marketing, podcasting, tools, videoblog
All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.
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As part of a series of guest lectures I’m giving to undergraduates at UniSA, here’s the slides from last night’s lecture on Social Networking
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by Lee Hopkins on March 17, 2009
in PR, Second Life & 3D virtual worlds, blogging, marketing, micro-blogging, podcasting, public speaking, videoblog
As part of the 2nd Digital Media Summit I recently attended in Auckland, New Zealand, here are the slides I presented on the current state of social media in Australia.
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by Lee Hopkins on March 6, 2009
in PR, marketing, public speaking
WOW! Just received this email: Hi leehopkins! Your presentation 2009 – Electronic Publishing on the Internet is currently being showcased on the ‘Career’ page by our editorial team. Mega blush!
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by Lee Hopkins on March 5, 2009
in PR, marketing, public speaking
Here’s the slidedeck from my presentation to some final year undergraduates about why they should be involved with social media and social networking.
Why design students should blog - Electronic Publishing on the Internet - UniSA: Play Now | Play in Popup | Download{ Comments on this entry are closed }
You can also pimp your MySpace, Facebook, Bebo profile pages with 3D material, which is kind of neat, requiring you only to add in exitreality’s browser toolbar (compatible with IE and FFox).
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
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