All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.
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social networking
Social Media: the new business communication landscape
by Lee Hopkins on May 15, 2009 · 2 comments
in blogging,marketing,podcasting,pr,reviews,second life & 3d virtual worlds,tools,video
As part of a series of guest lectures I’m giving to undergraduates at UniSA, here’s the slides from last night’s lecture on Social Networking
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2DMNZ Keynote: Australia and Social Media
by Lee Hopkins on March 17, 2009 · 0 comments
in blogging,marketing,micro-blogging,podcasting,pr,public speaking,second life & 3d virtual worlds,video
As part of the 2nd Digital Media Summit I recently attended in Auckland, New Zealand, here are the slides I presented on the current state of social media in Australia.
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WOW! Just received this email: Hi leehopkins! Your presentation 2009 – Electronic Publishing on the Internet is currently being showcased on the ‘Career’ page by our editorial team. Mega blush!
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Here’s the slidedeck from my presentation to some final year undergraduates about why they should be involved with social media and social networking.
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You can also pimp your MySpace, Facebook, Bebo profile pages with 3D material, which is kind of neat, requiring you only to add in exitreality’s browser toolbar (compatible with IE and FFox).
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Why you risk losing your Australian/NZ audience by not embracing Social Media NOW!
by Lee Hopkins on November 14, 2008 · 0 comments
They have a reputation for innovation within their industry. They should be seeking out the sneezers and evangelists within the Social Networking space (and let us not forget that social networking sites are incredibly popular web destinations for all age brackets in Aus/NZ – see below) and engaging in conversation with them. To not do so is to miss a phenomenal first-mover opportunity that will go to one of their competitors if they are not careful.
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Dido uses social networking to market her latest album
by Lee Hopkins on November 11, 2008 · 1 comment
A social media/social networking marketing campaign needs to be carefully thought through and not just bashed out in any ol’ fashion. ‘On the cheap’ is not clever when your market is savvy and super-cynical online residents. Dido shows how it can be done…
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