You will need well-defined goals for your social CRM strategy. If you just want to track what customers are saying about your brand on the web, then a social media monitoring application will suffice. But if you want to analyze that data, identify influencers, or spot trends, you should explore social analytics.
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One of the delights of this new communication landscape is how easy and quick it is to set up and use the tools. Equally, one of the dangers of this new communication landscape is how easy and quick it is to set up and use the tools – it can be all too easy to […]