My advice is always to test the platforms out in private
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strategy
There are benefits to creating a social media strategy that is customised to your company, rather than just picking one up off the shelf (shockingly, I know of some digital consultancies that pretend to offer each client an individualised one, but in fact use the same template for all). Customising a strategy for your own [...]
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It has become obvious to my ancient and decrepit mind that there are more than two ways to skin a social media cat. Indeed, there are several. However, they fall into two very distinct approaches: Strategic and FILGIAG*, which you can also pronounce, “Suck It And See.” The formal approach The formal approach is full [...]
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One of the delights of this new communication landscape is how easy and quick it is to set up and use the tools. Equally, one of the dangers of this new communication landscape is how easy and quick it is to set up and use the tools – it can be all too easy to [...]
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That master of good sense and social media wisdom, David Berkowitz, recently wrote about the 100 metrics an organisation can use to gauge its effectiveness in reaching out via social media tactics. Those metrics include such elements as 31. Change in search engine rankings for the site linked to through social media 32. Change in [...]
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All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.
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As in all things in life, sometimes the best advice is the stuff that comes from the professionals. Anecdotal evidence from well-meaning friends and colleagues sometimes doesn’t ‘cut it’.
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BCR062: Crisis comms: are you ready for when the poo hits the fan?
by Lee Hopkins on April 28, 2010 · 0 comments
in Uncategorized
Two airlines who showed their ‘crisis smarts’ in two very different ways
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