You will need well-defined goals for your social CRM strategy. If you just want to track what customers are saying about your brand on the web, then a social media monitoring application will suffice. But if you want to analyze that data, identify influencers, or spot trends, you should explore social analytics.

It’s getting very close. The publication, that is, of my second report into social media for Ark Group, and you can benefit from its impending arrival. AUD$100 pre-publication discount available until 5pm Monday 24 January 2011. Reserve your copy NOW. Go to Scribe or download a pdf order form. So how confident are you that […]

My advice is always to test the platforms out in private

There are benefits to creating a social media strategy that is customised to your company, rather than just picking one up off the shelf (shockingly, I know of some digital consultancies that pretend to offer each client an individualised one, but in fact use the same template for all). Customising a strategy for your own […]

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Two airlines who showed their ‘crisis smarts’ in two very different ways

Social media strategy: several approaches

by Lee Hopkins on March 17, 2010 · 3 comments

in strategy

It has become obvious to my ancient and decrepit mind that there are more than two ways to skin a social media cat. Indeed, there are several. However, they fall into two very distinct approaches: Strategic and FILGIAG*, which you can also pronounce, “Suck It And See.” The formal approach The formal approach is full […]

BCR058 – on Strategy

by Lee Hopkins on March 9, 2010 · 1 comment

in bcr pod/vidcast,strategy,tools

One of the delights of this new communication landscape is how easy and quick it is to set up and use the tools. Equally, one of the dangers of this new communication landscape is how easy and quick it is to set up and use the tools – it can be all too easy to […]

That master of good sense and social media wisdom, David Berkowitz, recently wrote about the 100 metrics an organisation can use to gauge its effectiveness in reaching out via social media tactics. Those metrics include such elements as 31.  Change in search engine rankings for the site linked to through social media 32.  Change in […]