innovative communication for innovative communicators
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G’day! Thanks for returning!There are many reasons to ignore Second Life:
It wastes many, many hours
It is mind numbingly slow
It is only for geeks and those who ‘need to get a life’
It will never take off
Mind you, those were all claims rendered at the WorldWideWeb by business and consumers, if I seem to remember correctly [...]
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[Scene in a hospital]
Dr Jenkins: “Well, Hopkins, looks like that leg’s just going to have to come off!”
Hopkins: “Whaa….??”
Dr Jenkins: “Nurse! Hand me that bonesaw!”
Hopkins: “Whaa….??”
Dr Jenkins (humming): “Your ankle bone connected to your leg bone… your leg bone connected to your knee bone…your knee bone…”*
Hopkins: “Whaa….??”
Clearly, Patient Hopkins, while getting a great product (the [...]
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Allan and I discuss the sensitive subject of ‘Pricing‘. Do you charge different clients different amounts for the same work? Should you charge by the hour, by the project or by the value of the project? Do you think charging a client $50,000 for one hour’s work, as one copywriter did, ethical or greedy?
I [...]
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15 chats here at the Café, but Allan & I have barely dipped into our inexhaustible well of wisdom and wisecracks. And think of this: we’ve never even met each other. Where will it end?
I have been furnishing our Second Life presence. Unfortunately, when Sab Keil visited, he found himself unable to extricate himself from [...]
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What a busy week!
While he prefers “illegal” action,” Allan’s been threatened with “legal action” by Melanie Tannenbaum, a WikiBios user (we discussed WikiBios in Chat# 11), after posting about WikiBios on Desirable Roasted Coffee. Allan and I agree WikiBios is still a bad idea & just getting worse. And we believe a lot of Web [...]
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Proving that a few days off doth not a slouch make, Jenkins and I have been hard at work in the kilns, creating coffee mugs for the delight of the audio cognoscenti.
Handcrafted from finest Venezuelan clay, these objets d’art are a collectors piece and worthy of gracing the finest coffee houses of the gentry and [...]
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Allan and I think living and working abroad are really good, although we cannot point to any specific career advantages that we have enjoyed. We pick up on Ashley Imsand’s recent post and waver, with determination, forward. PR people need to be aware of cultural differences, including the use of the term ‘fanny packs’.
We then [...]
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Stuart Symons is not only fine chap and exceedingly handsome (but not as handsome as me), but he also is a fine communicator.
Therefore I took over the Santos boardroom and interviewed him for over an hour, grilling him to exhaustion and tears over the intricacies of internal communications at a major Australian company.
Along the way [...]
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In today’s chat, Allan reports on IABC’s European Leadership Institute & the use of social media in IABC Europe. Lee likes the first chapter of Jeremy Wright’s book: why businesses need to get their heads around social media. And why you should be worried if you are not being talked about in the blogosphere.
Lee [...]
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If you haven’t already, drop by the Better Desirable Roasted Communications Café Podcast, the twice-a-week (usually), where Allan Jenkins and I chat about communication and other stuff for about 20 minutes.
Today’s summary:
Are bloggers “weirdos” on the fringe of society. Well, why not? Lee and Allan ramble at length on self-expression & creativity, inspired by [...]
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
101 ways to power-up your writing. Writing tips and advice from a Fortune 500 writer. Prevent these embarrassing mistakes in English. Write with power and impact. Be an effective communicator and achieve more in life through the power of clear communication!
Covert Hypnosis for sales success.Scientific breakthrough gives you the power to control minds and change behaviors. Discover Kevin Hogan’s covert hypnosis, sales, body language & persuasion secrets. Be an expert at the skill of subtle unconscious communication for influencing others.
IM toolbox desktop communicator. This software product provides the ability to communicate directly to the desktops of those on your list. Online trainers, MLM team builders, internet marketers and anyone with important, regular outgoing communications needs this tool. "Everything and more you'll ever want from desktop communication software..."
Guerrilla Marketing During Tough Times is the only course that will show you exactly how to survive during bad economic times. Written by the acclaimed marketer Jay Conrad Levinson you should learn more about Guerrilla Marketing During Tough Times
