tips

Top 9 email marketing tips from 99designs

by Lee Hopkins on September 6, 2013 · 3 comments

in clippings,marketing

Keep your email marketing as simple as possible. By including a single, clear call to action, you’re ensuring that recipients click-through to your designated landing page. You don’t want them distracted by less important links

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5 tips for better email subject lines

by Lee Hopkins on April 10, 2013 · 0 comments

in tools

Shorter is always better in an email subject line. In addition, if you can tap into the concerns of your recipients, you’ll be able to write extremely relevant subject lines

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Entitled, “The Five Key Elements to Nonverbal Communication in Business” it covers, well, five key components for good nonverbal communication.

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Emily Stewart dropped me a line, alerting me to a tidy little video about social media from a small/micro business perspective. A useful one to play to friends and clients/prospects still unsure about this social media fad.

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Infographics have been hot stuff for at least two years and if your organisation is not creating them to showcase/highlight your points of view then you are missing out on a powerful positioning tool.

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As with any tool, there is a right and a wrong way to use SMS marketing to your advantage. If you just go in blindly with hard-selling tactics and without obtaining proper permission beforehand, you’re highly unlikely to see positive results from your campaign.

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Our colleagues over at Ragan.com recently ran a social media conference at which Wells Fargo’s Ed Terpening, the bank’s vice president of social media marketing, outlined why and how Wells Fargo ‘plays’ in this space. There are any number of gems in Russell Working’s full article, but here’s a few grabs: If customers are inhabiting […]

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This is a list of ten activities a social media newbie can do over a lunch break

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10 common requests and complaints from users who’ve engaged with brands on Twitter

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Avoid fancy shots – zooming in and out can be distracting and also waste battery power.

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