Technology is winning the race. As business marketers, we are compelled to keep up. As we increasingly shop for goods and services online, we can expect to interact more with messaging and live chat services. If you are serious about providing quality customer service and maintaining strong customer connections, then it’s time to seek opportunities to interact with your customers using live chat software, messaging services, live video hosting and more.
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From large enterprises to small businesses, data backup is an important consideration. Being careful with company data and data backup in the cloud can be among the most important decisions for thriving enterprises.
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Infographics have been hot stuff for at least two years and if your organisation is not creating them to showcase/highlight your points of view then you are missing out on a powerful positioning tool.
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Lovers of fonts (aka me) will love this new free collection. All eighteen of them are worthy of downloading and will generate some great ideas.
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Courtesy of a tweet from the never-sleeping but ever-readable Chris Brogan comes word of an amazing artist, Chris Jordan. In his exhibition Running the Numbers: an American self-portrait Chris looks at contemporary American culture through the austere lens of statistics, but brings them to life through clever imagery. Witness: This depicts 2.3 million folded prison [...]
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That superb type foundry P22 have just released a fabulous font set – Sniplash. Originally released as a single font in 2004, this lively and organic font is inspired by the cartoons of the 1960s and 70s. It has been expanded to now include Bold and Light variants. Sniplash defies serious analysis and offers a [...]
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Socially useful sites — ‘what I think about something’ — is the next phase of evolution for social networks, who are mostly currently at the ‘who I am as a person’. Tying in nicely with my report this week for FIR comes an article from the Beeb about the next development in social networks. Already [...]
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Guardian angel Jon Hoel from the PR Junction podcast has pointed out that a really horrible security breach is doing the rounds of WordPress blogs. Says Jon, Hi Lee,The PR agencies may not have come around yet, but the spammers are certainly giving blogs plenty of attention. Site hack issue as discussed: HTML appears in [...]
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Fresh off the press is a five day course that teaches you how to write for business. You’ve probably always wanted to write better in your workplace, but perhaps there were no training courses around to help you. Well, now there is. You don’t have to fly me over to your city to present [...]
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It’s out now, folks! [updated: links now work -- oops!] Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller. (pssst… it’s free) In this year’s Edition every chapter has either been written from scratch or ferociously updated: Introduction Australian organisations: [...]
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Measuring the Impact and ROI of Social Media
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
